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Latest Mercedes-Benz News

A Closer Look at MBUSA’s “Driven to Delight” Strategy

At present, only a few companies compare to Mercedes-Benz when it comes to innovation, marketing genius, and overall brand strength. However, in 2011, prospective Mercedes-Benz buyers and vehicle owners were all too frequently having dealership experiences that were in need of an overhaul! Most world-class customer experience brands (Zappos, The Ritz-Carlton Hotel Company, Starbucks, etc.) started with service excellence at their core.  On the other hand, Mercedes-Benz was built on exceptional products. In the United States during the said year, there was a shift in priorities by a new leadership team. These leaders set a course to not only be the best customer experience provider in the automotive sector but… Continue Reading »

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Mercedes-Benz GLC Gets Five-Star Rating From Euro NCAP

In terms of safety, the 2016 Mercedes-Benz GLC scored the top rating in the latest evaluation of the European New Car Assessment Programme or Euro NCAP. The new SUV, which is a revamped version of the Mercedes-Benz GLK, received five stars from the rating system of the organization. Based on the explanation of Euro NCAP on its scoring, a five-star safety means the vehicle has an overall good performance in crash protection. In addition, it is an indication that it is fitted with robust crash avoidance technology. As seen in the photo above, the Mercedes GLC got a rating of 95 percent in adult safety. Then. it received 89 percent for… Continue Reading »

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Mercedes, Audi and BMW Acquire HERE Technology

Mercedes, Audi and BMW are the biggest players in the world of luxury cars today. Most of the time, their names only appear in the same page when their products are competing with each other, or when people are comparing them. However, on December 4, the three made headlines in the automotive world when they finally concluded the acquisition of HERE, which is Nokia’s mapping and location technology. Just a couple of hours ago, Daimler officially announced more details about their deal with the giant telecommunications company. The parent company of Mercedes-Benz says the technology offered by HERE allows the delivery of high-definition maps combined with real-time location information, which will in… Continue Reading »

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2017 Mercedes-Benz E-Class Spied in Dubai

The 2017 Mercedes-Benz E-Class prototype was recently spied in Dubai. In the photo provided by a reader of IndianAutosBlog, the sedan is seen in heavy camouflage, effectively hiding its exterior design. It could be noticed though that the car is using the MRA platform of the three-pointed star brand. Then the contours and the length of car hint styling features that sit between the Mercedes S-Class and the C-Class. The glass in the windows and windshield of the car seems clear of any tint. But due to the distance of the person taking the picture, we could not make out its interior features. However, it is expected to offer fewer buttons in its controls, similar… Continue Reading »

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Mercedes, BMW and Audi Join Forces to Get Nokia HERE Mapping Technology

Lately, there have been talks that the three giants in the luxury car market, namely Mercedes-Benz, BMW and Audi, were racing to acquire the HERE digital mapping technology of Nokia. The system is seen by the luxury automakers as a crucial element in their development of self driving cars. According to a report from Motor Authority, the premium car makers recently did the unthinkable. Instead of competing against each other in the acquisition of the tech, the three decided to pool up their resources, totaling 2.8 billion euros or $3.1 billion, in order to hold an equal share with HERE. The deal is expected to be completed in the early… Continue Reading »

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The Tech Goodies One Can Expect From 2017 Mercedes-Benz E-Class

The Mercedes-Benz E-Class may be a notch below the S-Class in terms of overall features. But a new report suggests the 2017 model of the car might overshadow the flagship unit of the three-pointed star brand when it comes to technological elements. Here are the key tech updates you can expect from the mid-range sedan of Mercedes-Benz in the near future according to Autoblog: Park Pilot The feature provides a remote control parking using a smartphone without the driver staying inside the car. This is useful if the space is too tight for the driver to open the doors when parked. Improved Multibeam Adaptive Light System The headlights of the car have been… Continue Reading »

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Mercedes-Benz S-Class with 3D Mapping Tech Spotted

A Mercedes-Benz S-Class was recently spotted sporting a 3D mapping device on its roof. According to Jalopnik, the gizmo is a LIDAR array. Based on the website of the U.S. National Oceanic and Atmospheric Administration (NOAA), LIDAR stands for Light Detection and Ranging. The device consists of a laser, scanner and GPS receiver. It functions by releasing light in a form of a pulsing laser to measure the source’s distances from objects. It combines the information it collects from the other data gathered by aerial sources to cover long distances. The device is most probably a part of the brand’s research in the development of self-driving  cars because it allows… Continue Reading »

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