Category Archives: Company

Latest Mercedes-Benz News

Chinese EV Startup Nio And Mercedes-Benz Discuss Possible Collaboration

Chinese electric vehicle (EV) startup Nio has reportedly engaged in preliminary discussions with Mercedes-Benz concerning a potential collaboration. While the budding alliance was dismissed earlier as fake news, new developments indicate that the deal is pushing through and it likely involves technology sharing between the parties. The Negotiations According to Reuters, citing undisclosed sources with direct knowledge of the matter, Nio’s founder and CEO, William Li, initiated talks with Mercedes CEO Ola Kaellenius earlier this year. The primary objective of these talks is for Mercedes to consider investing in Nio in exchange for access to the startup’s cutting-edge technology. While these discussions have not yet delved into the specifics of… Continue Reading »


Roger Federer And Mercedes-Benz Reaffirm Their Enduring Partnership

Tennis legend Roger Federer and Mercedes-Benz have reaffirmed their enduring collaboration. This renewed commitment promises not only an extension of their longstanding partnership but also a deeper foray into community-driven initiatives. Tennis Meets Philanthropy The association of Roger Federer with Mercedes-Benz spans an impressive 15 years, a testament to their shared vision for the future of tennis and society. Beyond their on-court triumphs, Federer and Mercedes have elevated their partnership to new heights with the introduction of the “Neon Legacy” initiative. According to the German luxury automaker’s press release, the initiative’s impact materialized in June 2023. In the heart of Abbey Wood, London, Federer and Mercedes collaborated to restore a… Continue Reading »


Mercedes-Benz Advances Electromobility Partnership With FedEx

In an era where environmental concerns loom large and industries strive for sustainable solutions, the advancement of the collaboration between Mercedes-Benz Vans and FedEx Express in the realm of electromobility has emerged as a game-changer. The marriage of cutting-edge electric vehicle technology and the global logistics prowess of FedEx is paving the way for a cleaner, greener future in courier, express, and package services (CEP). A Visionary Alliance Mercedes-Benz Vans, driven by its commitment to lead the electromobility revolution, joined hands with FedEx Express in Europe in 2014. Back then, the automaker’s electric vehicle programs were still in their infancy. Fast-forward today, their visionary collaboration remains strong. FedEx Express has… Continue Reading »


EU Tariffs On China Seen To Negatively Impact Mercedes-Benz

The automotive industry is bracing itself for potential changes as the European Union contemplates imposing tariffs on Chinese electric vehicle imports. This move could have far-reaching consequences for various players in the market. While some automakers might find themselves in advantageous positions, others could face significant challenges. In this article, we explore how Mercedes-Benz, a premium automaker, could be impacted by the EU tariffs, based on insights from Bernstein Research. Tariffs Favor Renault and Stellantis Forbes, citing forecasts by Bernstein Research, believes Renault and Stellantis stand to gain if the European Union decides to impose tariffs on Chinese electric car imports. These mass-market manufacturers could benefit from reduced competition in… Continue Reading »


Mercedes-Benz Australia Triumphs In Dealership Legal Dispute

A major legal battle has concluded in the Australian automotive industry, as Mercedes-Benz Australia Pacific emerged victorious in a high-profile court case against a majority of its franchise dealers. The outcome is seen by analysts to hold implications for franchising laws and could set a precedent for future disputes between carmakers and their dealerships. The Federal Court’s judgment not only marks a milestone for franchise law in Australia but also underscores the evolving dynamics of the automobile market going forward. A Paradigm Shift: Fixed-Price Model Adoption Mercedes-Benz Australia Pacific’s decision to adopt a fixed-price ‘agency’ sales model for new cars sparked a lengthy legal showdown with its franchise dealers. Instead… Continue Reading »


Mercedes-Benz Boldly Pushes For Diversity And Inclusion In Esports

In a groundbreaking move that signals a new era for the esports industry, Mercedes-Benz is taking the stage at Gamescom, Europe’s largest games trade fair, to initiate a powerful dialogue about diversity, inclusion, and equal opportunities within the realm of competitive gaming. Partnering with SK Gaming, a prominent esports organization, the famous luxury vehicle brand is striving to reshape the landscape of esports by championing the values of diversity and equal representation. A Catalyst for Change: Mercedes-Benz’s Unique Approach Unlike conventional sponsorships, Mercedes-Benz’s foray into esports transcends mere financial backing. According to a company press release, through strategic collaboration with SK Gaming, Mercedes is carving a path toward a future… Continue Reading »


Mercedes-Benz To Revamp BEV Strategy To Capture Chinese Demand

In a strategic move to invigorate its lackluster battery electric vehicle (BEV) sales in China, Mercedes-Benz is embarking on a comprehensive reimagining of its approach. As revealed in recent German media coverage, the company is diligently fine-tuning its existing vehicle models to align with the unique preferences of the Chinese market. This endeavor is driven by the luxury automaker’s resolve to assert its dominance in an evolving landscape characterized by escalating competition and a burgeoning appetite for electrified transportation. Rethinking China’s BEV Landscape Mercedes, under the stewardship of CEO Ola Källenius, is orchestrating a sweeping transformation to cater effectively to the discerning Chinese clientele according to a report from Automobilwoche…. Continue Reading »


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