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Latest Mercedes-Benz News

Subscription-Based Power Boost for Mercedes-Benz EQ Not Allowed in Europe, For Now

Previously, we have tackled that Mercedes-Benz will be offering a power boost for some models of its EQ range under a subscription-based service. It turns out that the feature will only be available in the US because of the legal hurdles preventing the automaker to offer the same scheme in Europe. The new power enhancement hiding behind a controversial paywall sees the sedan and SUV models of the Mercedes-Benz EQS and Mercedes-Benz EQE getting between a 20% to 24% boost in output, which is estimated to increase their power by nearly 100 hp. This feature can only be tapped with a hefty sum of $1,200 paid annually to Mercedes. For… Continue Reading »

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Mercedes-Benz to Offer Subscription-Based Power Boost

It turns out that the new electric vehicles (EVs) of Mercedes-Benz have more than what meets the eye. Recently, the automaker revealed some secret features of its EQ cars that can only be unlocked through a subscription-based service similar to what Tesla and other EV makers have been offering. According to Mercedes, the service entails a $1,200 yearly subscription to gain access to a 20% to 24% increase in the power output of its EVs. Likewise, torque will also be boosted for faster acceleration times. The scheme will be initially available for the EQE and EQS in both their sedan and SUV models. As an example, getting the boost will… Continue Reading »

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Mercedes CEO Sees Shift to EVs as Best for Business

Ola Kallenius, the current CEO of Mercedes-Benz, stated in an interview with CNBC’s Jim Cramer that while there will still be a demand in the market for vehicles with internal combustion engines (ICEs) for some time, luxury customers will begin asking for more electric cars and SUVs in the near future rather than in the long run. In fact, the Mercedes CEO thinks that a major transition is already happening as it delivered 31,000 electric vehicle (EV) units in the first half of 2022 alone. He said that we are already seeing the overall transformation of the market. Kallenius stated that truly believes that in this decade, Mercedes will go… Continue Reading »

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Mercedes-Benz Lays Down the All-New EQS, EQE, and AMG C-Class Models Arriving in US Dealerships

Mercedes-Benz just revealed its product line updates for the 2023 model year vehicles that will arrive in US dealerships. These include the EQS, EQE, and the new entry of C-Class in the AMG segment. According to the latest press release of the company on its official website, here are the highlights of the models: Mercedes-Benz EQS Sedan The electric counterpart of the flagship S-Class will be available in late 2022. The EQS 450 4MATIC will be the introduction of US customers to this range, and a sign of many things to come in the series. A soon-to-be-announced AMG version is on its way, too. Among its key highlights include the… Continue Reading »

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What the Slogan “The Best or Nothing” Means for Mercedes-Benz

What does the slogan “the best or nothing” mean for Mercedes-Benz? Here’s a quick look at the history of the slogan and how it translates to the product strategy of the brand in the past and present. “The best or nothing” has been the Mercedes-Benz battle cry for over a century. The phrase was first coined in an advertising campaign in 1902 wherein it perfectly encapsulated the brand’s philosophy of offering only the very best products to its customers, which is relevant up to this day. This no-nonsense commitment to quality has helped make Mercedes one of the most successful and respected automotive brands in the world for more than… Continue Reading »

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How the Dieselgate Scandal Changed the Automotive Landscape

In September 2015, Volkswagen admitted to cheating on US emissions tests for some of its diesel cars. The scandal, known as “Dieselgate,” sent shockwaves through the automotive industry and raised serious questions about the future of diesel technology. In the wake of the scandal, many automakers have abandoned plans to sell diesel cars in the United States. Volkswagen itself has stopped selling diesel cars in the US market and has instead focused on electric vehicles. It also led to the resignation of its then-CEO Martin Winterkorn and over $20 billion in fines as well as on- and off-court settlements. The Dieselgate scandal has also led to stricter emissions standards for… Continue Reading »

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Daimler AG Renamed to Mercedes-Benz Group AG

After the successful stock market debut of Daimler Truck Holding, Daimler AG has rebranded itself as Mercedes-Benz Group AG.  The name change is in line with the company’s renewed focus on the Mercedes-Benz, Mercedes-AMG, Mercedes-Maybach, and Mercedes-Benz EQ brands to respond to the changing environment of the automotive industry, especially in its push towards electrification. According to CEO Ola Kaellenius, the renaming reflects the brand’s new strategic focus. The boss said that the new name makes clear the core of the company, which is anchored on building the most desirable cars in the world. Along with the new company identity is the renaming of Daimler Mobility AG to Mercedes-Benz Mobility… Continue Reading »

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