Mercedes-Benz Downshifts To ICEs Amid Stagnating Demand For EVs
Previously, insiders within Mercedes-Benz revealed the brand’s prioritization of its ICE and hybrid models. The decision apparently came due to the dwindling interest of buyers in EVs, the shortage in semiconductor components, and the higher profit margins offered by its gasoline-fed units. Recently, this move was confirmed by several sources. The brand’s strategy goes in line with its “Economics of Desire” business strategy wherein it does not shove down products in consumers’ throats. Instead, it adjusts to what market trends dictate. In this case, it had something to do with the buyers’ rekindled preference toward ICE vehicles. “They’re not going to force [EVs] on the market,” a Mercedes retailer said… Continue Reading »