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Latest Mercedes-Benz News

Mercedes-Benz’ ‘Say The Word’ Ad Stars A-Class, MBUX, And Iconic Characters

The Mercedes-Benz A-Class and the Mercedes-Benz User Experience (MBUX) are front and center in the brand’s newest commercial, “Say The Word.” This high-tech, gateway sedan of the Mercedes-Benz model line was officially introduced at the Mercedes-Benz Stadium during the Super Bowl on February 3. The suggested retail price is $32,500. The comedic, 60-second commercial features “stars” such as Atlanta-based award-winning “Dirty South” rapper/actor Ludacris, PGA champion Rickie Fowler, iconic Looney Tunes characters, film and television legend Lassie, and several more surprises. The commercial, which aired during the second half of the Big Game, shows an A-Class owner making his way through the city while things are happening around him such… Continue Reading »

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Mercedes me Reaches More Markets With Australia, New Zealand, Thailand

Mercedes’ online portal called Mercedes me is trying to reach new markets after Australia, New Zealand, and Thailand joined the fray since the start of the year. So far, the platform is available to 45 countries. More countries are preparing to welcome Mercedes me. To determine which countries will get the online portal, Mercedes needs to study the technical, legal, and commercial aspect of activating this platform in certain countries. The European market, in particular, has welcomed Mercedes me with open arms. The music streaming service Tidal is now available via the platform. Tidal is the first music streaming service to be integrated into the platform. Tidal will come for… Continue Reading »

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Mercedes EQ Formula Team, ON Semiconductor Work For Future e-Powertrains

The Mercedes EQ Formula Team and ON Semiconductor will partner together to develop innovations for electric powertrains in the future. This relationship will build on the existing cooperation between ON Semiconductor and Mercedes-AMG Petronas Motorsport where the former’s technology is being utilized in the energy recovery pack that “controls ignition and injection on the Formula One race car.” This relationship will extend into Formula E. ON Semiconductor is the leading provider of semiconductor-based solutions and will now become a new Official Supplier of the Mercedes EQ Formula E Team. David Somo, the senior vice president for corporate strategy, marketing, and solutions engineering at ON Semiconductor, said that the semiconductors “must… Continue Reading »

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2020 Mercedes-Benz S-Class to Feature Level 3 Self-Driving System

Audi has beaten the competition when it comes to the integration of Level 3 autonomy in production cars when the A8 sedan came equipped with it. Not to be outdone by its German rival, Mercedes-Benz is raising the stakes with its S-Class cars. According to the company, the 2020 lineup of the Mercedes-Benz S-Class will already feature Level 3 autonomy. Basically, the Level 3 system allows the car to drive itself in most conditions without human intervention. However, emergency measures will still be implemented. There will be times when the vehicle will request for the driver’s input during critical situations. Though not mentioned by the source, it is understood that… Continue Reading »

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This is How Mercedes-Benz Digital Light Communicates with People

The function of the Mercedes-Benz Digital Light does not only revolve in improving road safety, it turns out that it can also be used to communicate with people and brighten up their mood. Recently, Mercedes released a video showing how the technology can project messages on surfaces and how people reacted to them. The Mercedes-Benz Digital Light features high-definition headlamps with chips controlling over two million micromirrors. The light coming out from the system can be manipulated to form images and words that can let the driver of the car convey messages to pedestrians and other drivers. As the video shows, the lights work like projectors. The technology provides an early… Continue Reading »

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Mercedes-Benz’s Intelligent Drive System: A Revolution In Auto Safety

Although traffic fatalities have decreased over the course of the 20th century, there are still roughly 32,000 fatal crashes every year in the USA. Automakers around the world are tirelessly working to improve the technology in their vehicles to make them better able to prevent collisions before they happen. In recent years, Mercedes-Benz has become a leading manufacturer of safer, smarter vehicles. Mercedes-Benz is particularly proud of its new hi-tech Intelligent Drive system. What Is Intelligent Drive? Intelligent Drive refers to a complex network of radar sensors, cameras, and software built into certain Mercedes-Benz vehicles. With the use of a special stereoscopic camera on the front windshield, an Intelligent Drive car can easily scan… Continue Reading »

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The Frustrating Flaw of the MBUX Intelligent Multimedia System in the New A-Class

The Mercedes-Benz User Experience (MBUX) debuted in January at the 2018 Consumer Electronics Show held in Las Vegas and it recently made its way to the new Mercedes-Benz A-Class. Its maker described it as an intuitive and intelligent multimedia system capable of processing various commands and recognizing various speech patterns. The system is activated by simply uttering, “Hey Mercedes.” The Cool Part The MBUX is a huge leap forward for Mercedes and a big benefit to their car users. Its basic functions are similar to Siri or Alexa. For example, if you say “Hey Mercedes” followed by “I’m cold”, the system will activate the car’s climate control. That’s pretty neat… Continue Reading »

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