Mercedes-Benz USA, via its YouTube channel, teased a commercial that’s set to be fully shown during the broadcast of Super Bowl XLVII on Feb. 3. The spot stars the new Mercedes-Benz CLA alongside 2012 Sports Illustrated swimsuit issue cover model Kate Upton.
The teaser lasts over a minute and a half, so that should give us an indication that the actual spot could be much longer. In the preview, Upton is shown posing and blowing bubbles in a car wash, but it’s not exactly what you’d expect when you hear the keywords “Kate Upton” and “car wash” together in one sentence. You’d have to watch the video to find out.
If you’ve already seen the clip, we’d like to know what you think. Upton is sure to grab a ton of attention no matter what she does, but does the ad fit the branding and positioning of Mercedes-Benz and the CLA?