All-New Mercedes-AMG GT Coupe Featured In Visually Stunning Campaign

Giancarlo Perlas November 15, 2023

After the fulfillment of its much-anticipated launch in August, the three-pointed star marque is revving up the campaign of the new all-new Mercedes-AMG GT Coupe. The thrilling video is set against the backdrop of the Speed City event in the Nevada desert. The presentation titled “The Sky is the Limit. They Said.” not only showcases the exceptional capabilities of the sports car but also celebrates the brand’s spirit and emotion that resonates with enthusiasts worldwide.

A V8 Roar Through the Nevada Desert

The heart-stopping film captures the essence of the AMG GT Coupe as it roars through the Nevada desert. The 577-hp handcrafted AMG 4.0L twin-turbo V8 engine propels the car, embodying the brand’s continuous commitment to pushing boundaries in performance.

The film, available on the Mercedes-Benz YouTube channel, features special guest cameos, including F1 drivers Lewis Hamilton and George Russell, adding a touch of star power to the exhilarating showcase.

AMG x IWC Collaboration Takes Center Stage

Speed City, a purpose-built venue in collaboration with luxury watchmaker IWC Schaffhausen, became the epicenter of the campaign’s grand finale. The spectacular 1,000 drone show, set against the Nevada night sky, featured a precision-choreographed performance by F1 drivers Hamilton and Russell.

This stunning display not only celebrated the AMG-IWC partnership but also marked the 20th anniversary of their enduring collaboration.

IWC Unveils the Pilot’s Watch Performance Chronograph 41

As part of the collaboration, IWC introduced the Pilot’s Watch Performance Chronograph 41 AMG in titanium, dedicated to the performance luxury brand. The timepiece, crafted with a grade 5 titanium alloy, offers remarkable rigidity and is approximately 45 percent lighter than a steel equivalent.

With a ceramic bezel featuring a tachymeter scale, the high-performance chronograph adds a dimension of speed, aligning seamlessly with the AMG ethos.

Roar to Vegas: A Social Media Triumph

Leading up to the grand finale, the “Roar to Vegas” road trip, featuring a convoy of AMG’s elite portfolio, garnered significant attention on social media channels. The convoy, including the Mercedes-AMG GT 53 4-Door Coupe, C 63 S E PERFORMANCE, and SL 63, embarked on a journey to Las Vegas, setting the stage for an unforgettable campaign climax.

F1 Returns to Vegas: AMG Driving Academy Offers Thrilling Experience

Coinciding with the return of Formula One to Las Vegas after a 40-year hiatus, the AMG Driving Academy presented a special program. Enthusiasts had the chance to participate in dynamic driving exercises, from on-track experiences to off-road challenges.

The program also offered a unique opportunity to tour the Nevada desert in the new Mercedes-AMG GT Coupe, turning the F1 weekend into a dream-come-true week for fans.

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About Author

Giancarlo Perlas

Giancarlo Perlas is an economist by profession with a career spanning nearly two decades. His professional journey has seen him assume vital roles in various government and private organizations, particularly in the blockchain and cryptocurrency sectors. Alongside his civic and corporate pursuits is his love for cars, particularly those made by Mercedes-Benz. In 2012, he found himself with like-minded individuals within BenzInsider. From then on, he used the platform as a way to share his passion with the automotive community. Follow his Facebook page at, X (formerly Twitter) @giancarloperlas, and IG @benzinsider. View all posts by Giancarlo Perlas →

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