Online Sales Channel Tested for Mercedes-Benz Vans

Giancarlo Perlas April 4, 2016

Mercedes-Benz Vans

Mercedes-Benz Vans is currently testing a new concept for a new sales channel. A few days ago, Daimler announced that it just launched the pilot of an online sales platform for the Mercedes-Benz Citan in the Netherlands. The three-pointed star marque is working in cooperation with a local network from the location.

According to the press release of the company, the move is to integrate speed and efficiency in reaching out its products to customers—things that affect the purchasing decisions of buyers. The company uses as an online platform for the new project.

With the new platform, customers can now purchase from the limited number of vans offered by Mercedes online. When the purchase is made, all the buyer has to do is wait for the order to arrive at a specified location or right at the customer’s doorstep, if required.

If the limited number of vans in the site already ran out, buyers are notified right away and are placed on a waiting list. Then they are alerted once new units are available.

On top of that, Mercedes noted that buyers can save up to 15 percent on the monthly payment installments for a van using the new online platform.

At present, only the Mercedes-Benz Citan is available in the platform. It comes with a fixed equipment configuration and 48-month service leasing contract with annual mileage of 20,000 to 40,000 kilometers. Furthermore, the contract is coupled with a complete service package that include insurance, warranty, maintenance, repairs and breakdown assistance.

About Author

Giancarlo Perlas

Giancarlo Perlas is an economist by profession with a career spanning nearly two decades. His professional journey has seen him assume vital roles in various government and private organizations, particularly in the blockchain and cryptocurrency sectors. Alongside his civic and corporate pursuits is his love for cars, particularly those made by Mercedes-Benz. In 2012, he found himself with like-minded individuals within BenzInsider. From then on, he used the platform as a way to share his passion with the automotive community. Follow his Facebook page at, X (formerly Twitter) @giancarloperlas, and IG @benzinsider. View all posts by Giancarlo Perlas →

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