Mercedes-Benz recently revealed its plan to develop a luxury pickup truck. The project was unveiled by Voker Mornhinweg in Germany through a life-size clay model, according to Wall Street Journal.
Based on the report, the Mercedes-Benz pickup will have an estimated carrying capacity of 2,200 pounds. The power of the vehicle will be provided by a four- or six-cylinder engine.
Looking at the picture, the design appeared to have some of the styling elements of the GLA-Class and the brand’s vans. The article stated the cabin of the truck will be able to hold up to four passengers, and it will be adorned with opulent leather seats with chrome furnishings. In addition, it will have the MercedesMe system onboard.
The launch date, pricing and other key details of the Mercedes-Benz pickup were still withheld by its manufacturer. However, it was hinted that it will be mass produced for regions such as Europe, Latin America, Australia, and South Africa. It is sketchy yet if the company will offer it in the U.S.
The source pointed out that the introduction of the Mercedes-Benz pickup was not a response to the demand for midsize trucks worldwide. The research agency IHS claimed the global sales of such vehicles numbered 2.34 million last year. However, the firm noted that its demand is not booming as of the moment. It forecasted that it will grow by 2.83 million by 2020.
Mercedes cleared out though that it is not really banking on the demand for such type of auto. The company explained it wanted to create a demand for trucks with luxury and comfort settings.