40 years AMG Anniversary

Muamer Hodzic May 8, 2007

Over the past four decades, Mercedes-AMG GmbH has developed from a simple tuning company for premium automobiles to the performance brand of the Mercedes Car Group (MCG). AMG today stands for extremely dynamic, individualized automobiles with a clear brand focus on performance. As a result, AMG endeavors to provide top automotive technology in each of its vehicles and to express its deep appreciation of its customers. With its portfolio of 18 models and a steadily increasing number of customers, AMG is one of the world’s leading high-performance vehicle brands.

“AMG — throughout the world, these three letters embody cutting-edge technology, dynamism and exclusivity. The experience of driving an AMG cannot be compared to anything else. After four successful decades, the brand now more than ever symbolizes a unique driving experience. The individual requirements of our customers provide us with motivation in our daily work and will remain our benchmark when developing new automobiles,” says Volker Mornhinweg, head of Mercedes-AMG GmbH.


The history of Mercedes-AMG GmbH

1967 Hans Werner
Aufrecht (A) and Erhard Melcher (M) establish AMG. Aufrecht’s
birthplace, GroàŸaspach (G), supplies the third letter of the company
name. The company is housed in the Old Mill in Burgstall, and is
officially designated "Engineering Office for the Design and Testing
of Racing Engines."
1971 The first major
sporting triumph for AMG: a Mercedes-Benz 300 SEL 6.8 AMG driven by
Hans Heyer and Clemens Schickentanz surprises everyone by coming in
second in the 24-hour race at Spa-Francorchamps.
1976 The Old Mill in
Burgstall has become too small for the company, which now boasts
customers all over the world. AMG and its 40 employees move to
1980 Clemens
Schickentanz and Jà¶rg Denzel win the Touring Car Grand Prix at the
Nürburgring with an AMG-Mercedes 450 SLC.
1985 The comeback into
auto racing: AMG partners Daimler-Benz in its motor racing comeback
in the German Touring Car Championship with a 190 E 2.3-16.
1987 Premiere of the
Mercedes-Benz 300 E 5.6 AMG. The midrange model is powered by a 265
kW/360 hp V8 engine with all-new four-valve cylinder heads. For the
first time ever, a four-door sedan manages to exceed 300 km/h.
1989 AMG is the most
successful team in the German Touring Car Championship: Klaus Ludwig
and Johnny Cecotto score seven wins.
1990 Plant III is
opened in Affalterbach. The company now has a staff of 400 and a
cooperation agreement with Daimler-Benz that extends beyond the
motor racing sphere.
AMG-Mercedes wins
in the team ranking; the most successful driver is Klaus Ludwig.
Mercedes-Benz comes out on top in the brand ranking. The DTM has
reached the high point in its history, and the races are watched by
more than 153 million viewers.
1992 Klaus Ludwig wins
the German Touring Car Championship for AMG in a 190 E 2.5-16
Evolution II. AMG-Mercedes is once again at the top in the team
rankings, and so is Mercedes-Benz in the brand rankings.
1993 The first vehicle
jointly developed on the basis of the cooperation agreement with
Daimler-Benz comes onto the market: the Mercedes C 36 AMG. The name
AMG is so widely known that the Patent Office registers it as a

Klaus Ludwig once
again wins the German Touring Car Championship for AMG in an
AMG-Mercedes C-Class. The U.S. version of Mercedes C 36 AMG is
developed and type-approved.
1995 An AMG driver
takes the German Touring Car Championship title for the third time,
as well as winning the first-ever ITC series. In both cases the
driver is Bernd Schneider.
1996 AMG is the
runner-up in the International Touring Car Championship with Bernd
Schneider. At the Geneva Motor Show, AMG unveils the E 50 AMG and
makes the transition from a component plant to a component and
vehicle plant.
1997 AMG enjoys an
unbroken series of new production milestones: 5,000 units of the
C 36 AMG and almost 3,000 units of the E 50 AMG. The successor
models, the C 43 AMG and E 55 AMG, are launched following the
International Motor Show in Frankfurt. Bernd Schneider in the
Mercedes CLK-GTR is the champion driver and AMG Mercedes takes the
team title.
1998 A road-going version of the CLK-GTR is
built in a limited edition of 25 units. AMG-Mercedes wins all ten
races in the FIA GT Championship. Klaus Ludwig and Ricardo Zonta
take the championship title.
1999 On January 1,
1999, Mercedes-AMG GmbH commences operations. Some 5,000 vehicles
are sold worldwide.


2000 Sales reach a
record level of 11,500 vehicles, the most popular model being the ML
55 AMG with over 4,500 units sold. The company participates in the
newly established German Touring Car Masters (DTM) with the
Mercedes-Benz CLK. Bernd Schneider takes the championship.
Mercedes-Benz wins in the manufacturers’ rankings.
2001 18,700
Mercedes-AMG vehicles are sold. The most popular model is the C 32
AMG with around 3,800 vehicles sold. Market launch of the SL 55 AMG.
Bernd Schneider defends his title in the DTM; the AMG team is at the
top of the constructors’ rankings.
2002 The number of
staff increases to around 580. Market launch of the CLK 55 AMG, E 55
AMG, C 30 CDI AMG, S 55 AMG and CL 55 AMG. AMG-Mercedes comes in
first in the DTM team rankings.

Market launch of
the CLK 55 AMG convertible, E 55 AMG station wagon, S 65 AMG and CL
65 AMG. Mercedes-Benz wins nine out of ten DTM races. Bernd
Schneider wins his fourth DTM championship title. Mercedes-Benz also
wins in the team and manufacturers’ rankings. AMG sells more than
20,000 vehicles in 2003, setting a new record.

Mercedes-AMG now
has around 650 employees. Market launch of the models C 55 AMG, G 55
AMG KOMPRESSOR, SL 65 AMG and SLK 55 AMG. A limited edition of 100
CLK DTM AMG units is produced. AMG starts in the DTM with the new
C-Class touring car racing models. Gary Paffet becomes the runner-up.
2005 Market launch of the CLS 55 AMG. World
premiere of the ML 63 AMG, CLK DTM AMG convertible and Vision R 63
AMG at the 61st IAA in Frankfurt/Main. Two-time Formula 1 champion
Mika Hà¤kkinen joins AMG-Mercedes’ DTM team. Gary Paffet wins the
championship; AMG-Mercedes takes the top spot in the team rankings.
Mercedes-Benz takes the manufacturer’s title.
2006 Mercedes-AMG
model offensive: presentation of the new high-performance AMG
vehicles CL 63 AMG, S 63 AMG, E 63 AMG, CLS 63 AMG, CLK 63 AMG, S 65
AMG, SL 55 AMG, SL 65 AMG, R 63 AMG, and SLK 55 AMG Black Series.
Official opening of the AMG Performance Studio. AMG once again wins
three titles in the DTM, Bernd Schneider takes the champion title
for the fifth time.
2007 AMG celebrates
its 40th anniversary. To mark the occasion, the company introduces
the CL 65 AMG “40th Anniversary.” Market launch of the CL 65 AMG and
the CLK 63 AMG Black Series. Mercedes-AMG has around 750
employees. The new AMG-Mercedes C-Class takes part in the DTM.

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