Mercedes-Benz Vans had a good 2012. While the sales figures and revenues posted by the division was not quite equal to the 2011 numbers, last year was still good enough to be the third-best annual operating result.
The 2012 sales were down 4% compared to 2011, with 252,400 units sold last year compared to 264,200 the year prior. As for revenue, it was at around $11.8 billion (€9,070 million), almost the same as 2011 revenue (€9,179 million). Earnings before interest and taxes (EBIT) is pegged at €541 million, a 35-percent drop from 2011’s €835 million.
The high level of success is attributed to many factors, including the strategy dubbed “Vans goes global” that involved a dual-brand approach and a constant release of key van models into specific target markets. Mercedes-Benz Vans continued to lead European markets for medium and large vans. Europe is considered the division’s most crucial market.
“The division also continues to be the world’s most profitable van manufacturer, with a return on sales of 6%,” said Mercedes-Benz Vans chief Volker Mornhinweg. “We are continuously extending our lead and focusing on achieving profitable growth with first-rate vans.”
With the constant development of versatile van offerings like the Sprinter and Citan, Mercedes-Benz should continue to move forward and set the pace as far as the van segments are concerned.