Mercedes-Benz is moving its Southern Californian advanced design studio from Irvine to a newly-acquired, spacious facility near Carlsbad, in order to strengthen its creative base in the U.S. At the new Carlsbad facility, the styling masterminds pondering the car of the future have almost three times more space in which to realize their creative ideas. Thus, Mercedes-Benz is underscoring the continually growing influence of the advanced design studio on the internationally-oriented design strategy of the world’s oldest vehicle manufacturer.