Daimler AG to Change Its Name to Mercedes-Benz
Daimler AG revealed that it is looking to adopt Mercedes-Benz as its new company name. The announcement came through its CEO Ola Källenius. The move also aims to make a separate listing for Daimler Trucks. “Mercedes-Benz Cars & Vans and Daimler Trucks & Buses are different businesses with specific customer groups, technology paths, and capital needs,” said the CEO. “Both companies operate in industries that are facing major technological and structural changes,” he added. From a business standpoint, this is a good move as it would help the company adopt a more popular and recognizable name in its profile, and it would let Daimler and Mercedes distance themselves from each… Continue Reading »