The 5 Customer Groups of Mercedes-Benz X-Class

Giancarlo Perlas March 1, 2017

Mercedes-Benz Concept X-CLASS – Erster Ausblick auf den neuen Pickup mit Stern

The Mercedes-Benz X-Class pickup will have its market launch in Europe in late 2017. The vehicle will be made under the Daimler AG and Renault-Nissan Alliance.

According to the Global Media Site of Daimler, the Mercedes-Benz X-Class targets these five customer groups:

1. Families

The Mercedes pickup is aiming for families with active lifestyle. The vehicle is ideal for going to work, taking the kids to school, shopping, going to vacation spots and when attending recreational activities. The key markets for this group are Brazil, Argentina, Australia and South Africa.

2. Adventurers

The cargo space and towing capacity of the X-Class make it handy for individuals attending outdoor sports like skiing and riding jet skis. It can also be used to tow a boat for those who love fishing trips or going to water sports activities. The significant markets for this class are Great Britain, Germany, Australia, South Africa and Brazil.

3. Trend-Conscious

Of course, being a Mercedes, the X-Class has a huge potential to attract trend-conscious people with premium tastes. The vehicle possesses a unique personality and styling, which makes it great in this category. This goes with the markets of Great Britain, Germany, Brazil and South Africa.

4. Business Owners

The X-Class is attractive to architects, building contractors and service providers whether they are taking the pickup for work, picking up building materials, personal travels or transporting their clients and employees. The significant markets for this group are Great Britain, Germany, Australia and Argentina.

5. Landowners

Landowners like farmers and ranchers will appreciate the X-Class too. The hauling and cargo capacity of the vehicle plus its potentials to conquer rough terrains make it suitable for this group of customers from Argentina, Brazil and South Africa.

About Author

Giancarlo Perlas

Giancarlo is an economist by profession with a career spanning nearly two decades. His professional journey has seen him assume vital roles in various government and private organizations. Alongside his civic and corporate pursuits is his love for cars, particularly those made by Mercedes-Benz. In 2012, he found himself with like-minded individuals within BenzInsider. From then on, he used the platform as a way to share his passion with the automotive community. Follow his Facebook page at, X (formerly Twitter) @giancarloperlas, and IG @benzinsider. View all posts by Giancarlo Perlas →

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