3 Things About The Smart BRABUS Tailor-Made Individualization Program

Giancarlo Perlas January 25, 2017

„Reveal the Iconic You!“

If you’re one of those who want personalized and customized vehicles, here is something you can check out: the smart BRABUS Tailor-Made Individualization Program. Style icon Veronika Heilbrunner, under the motto “Reveal The Iconic You,” designed her very own smart fortwo during the Mercedes-Benz Fashion Week in Berlin.

Heilbrunner used the shade velvet blue for the exterior of the two-seater while the coordinating rims are in royal gold. Both colors are available in the tailor-made program color catalogue. The interior is dominated by black leather while a contrasting, tailor-made ruby red glass cap is fitted on the gear knob. The stylist initials are embroidered on the headrest of the driver’s seat.

Visit The Smart Website For More Info About The Individualization Program

The smart website has a dedicated page for the BRABUS Tailor-Made Individualization Program. Those who want inspiration for their own smart fortwo vehicles can find Heilbrunner’s own creation in the website. There’s also a section detailing how the individualization program works, and how the process is.

Check Out Instagram’s Innovative Lifestyle Configurator

Still finding it hard to create your own smart fortwo? The individualization program is also on smart’s Instagram page. The lifestyle configurator will allow users to answer questions about their personal lifestyle to find out how their own smart BRABUS can look like. The answers to the questions are hidden behind Instagram images, which makes the final reveal an exciting one.

World-Renowned Individualization Program

Smart’s BRABUS tailor-made program was launched in 2010 to allow owners a chance to customize and personalize their vehicles to their liking. It has established worldwide success and recognition, with many personalization programs crafted after it. There is no limit to a customer’s creativity when it comes to this individualization program that uses hand-customized and high-quality materials.

About Author

Giancarlo Perlas

Giancarlo is an economist by profession with a career spanning nearly two decades. His professional journey has seen him assume vital roles in various government and private organizations. Alongside his civic and corporate pursuits is his love for cars, particularly those made by Mercedes-Benz. In 2012, he found himself with like-minded individuals within BenzInsider. From then on, he used the platform as a way to share his passion with the automotive community. Follow his Facebook page at, X (formerly Twitter) @giancarloperlas, and IG @benzinsider. View all posts by Giancarlo Perlas →

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