Latest KPMG Global Automotive Executive Survey Revealed

Giancarlo Perlas January 17, 2013

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A recent survey participated by automotive executives all over the world showed that their confidence remains high on BMW. Daimler falls behind in the 16th place of the rankings. The survey was conducted by the Swiss-based firm, KPMG LLP. Two hundred executives were involved in accomplishing the survey. It is the 14th annual global automotive executive survey that the firm facilitated.

BMW was forecasted by 70% of the participants to increase its market share by 5 years. A small percentage of 5% only saw it on the losing end. The rest predicted that it would remain stable until 2018. On the other hand, Daimler falls behind in the rankings. Only 41% stated that it would experience gains in the market by 2018, 15% of them said it won’t and the rest said that it will remain the same. However, it should be worth noting that the percentage of executives who are confident with the company is 10% higher than last year.

Once again, auto execs said that Volkswagen will have the most growth in the next 5 years. According to the survey results, 81% of the respondents saw the potential of Volkswagen to have an increase in its global market share by 2018. The figure is 11% higher than last year’s survey. Only 3% said that it would experience losses and the rest said that it would remain stable.

Below is the result of the survey:

KPMG Survey 2013

You can click this link read the whole research that was conducted by KPMG.

How about you? What do you think about the status of Daimler in the global market over the next 5 years?

Hit the comments below to share your thoughts.

About Author

Giancarlo Perlas

Giancarlo is an economist by profession with a career spanning nearly two decades. His professional journey has seen him assume vital roles in various government and private organizations. Alongside his civic and corporate pursuits is his love for cars, particularly those made by Mercedes-Benz. In 2012, he found himself with like-minded individuals within BenzInsider. From then on, he used the platform as a way to share his passion with the automotive community. Follow his Facebook page at, X (formerly Twitter) @giancarloperlas, and IG @benzinsider. View all posts by Giancarlo Perlas →

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