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Lucie Von Alten

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Mercedes-Benz Fashion Film Features The CLA

The Mercedes-Benz CLA takes center stage in this new Spring/Summer 2017 fashion campaign from the German brand. Shot by renowned Swedish director Christian Larson, the campaign features the CLA as we have never seen it before. Try to imagine a teaser from an action-packed, edge-of-your-seat thriller. That’s how the 1:50 video uploaded by Merc on video-sharing site YouTube is going to make you feel. The video features the campaign’s style rebels and partners—the English musician Eliot Sumner and German model Lucie Von Alten. Both of them are dressed by London-based designer David Koma. The two emerged from a burning background that begs to question why a facelifted CLA, whose production… Continue Reading »

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