Mercedes Car Dealership Promotions: 3 Ideas That Can Help You Sell More Cars

Giancarlo Perlas March 11, 2022

If you are running a car dealership or you are looking to make a career at a Mercedes car dealership, then you already understand just how difficult it can be to make sales sometimes. This is not because your vehicles are not of good quality or anything like that, but simply because you aren’t visible enough. Plus, we all know that people are always looking for ways to get some great deals on their vehicles, as you can see here, and you might want to play along sometimes and give them the deals that they wish to find.

Whether you decide to do that or do something else, one thing is for sure. At a certain point, you will have to start promoting your car dealership business, because there is absolutely no way that you’ll be able to succeed, let alone grow, without proper promotion. I suppose that you understand already how significant marketing is for every single business out there and yours is not an exception to that rule.

Let me ask you a question, though. Do you actually know how to promote your car dealership, or are you planning on simply winging it and watching where it takes you? If your plan is to wing it, then I really believe that you should think things more thoroughly through, because that kind of strategy is highly unlikely to lead you towards any type of success. Since you do want your strategies to succeed, you will have to be a bit more careful than that.

To put things simply, you will have to get some great ideas on how to promote your dealership and thus sell more cars, instead of simply trying to wing it. Brainstorming sessions should take place and you should definitely rely on the Internet for help as well, as it can be filled with some amazing ideas that you could use to your advantage. So, the bottom line is that you should search for some ideas online before you decide which ones to use.

Just like people search for negotiating tips when trying to buy a vehicle:

Anyway, as I was saying, your task is to find some ideas online and then check if they work for you and if they could be helpful. The good news is that I have prepared some of those ideas for you right now, meaning that you can continue reading and thus get acquainted with some of those, in an effort to check if they could be right for you or not. So, you’ll find those ideas listed below.

  1. Rely On Social Media

If there is one thing we can all agree on, then it’s this. The Internet has changed the way we live and do business and this is something that you need to keep in mind at all times when trying to promote your dealership. For one thing, you need to understand that social media networks can very well be used to your advantage if you simply learn how to use them. Well, in this case, it is actually quite simple.

All you have to do is organize a giveaway promotion. Offer people the chance to win some of the best vehicle deals that they could ever get and let them engage and interact with your post in exchange. This way, you will actually be increasing your reach, which is certainly extremely important when marketing is in question. Since everyone loves giveaways, there is no doubt that a lot of people will interact with your post in this specific case.

  • Offer Free Gift Cards During Test Drives

People certainly love test drives and that’s a fact that we cannot argue against. So, why not use that to your particular advantage and incentivize people towards making a purchase after the test drive. To put it simply, you can offer free gift cards during those test drives and thus use that car dealership promotion technique and trick to attract potential customers and make them think more seriously about making a purchase. What’s more, it is common knowledge that people are far more likely to make a purchase after a test drive, so if you incentivize it with a gift card, you will be far more likely to get people to take a ride in one of your vehicles.

  • Invest In Digital Marketing (specifically SEO)

If you really want to do something amazing in order to promote your car dealership, then you will need to be there for your clients at the right time. In other words, you will have to work on attracting those people who are already thinking about purchasing a vehicle. If you pop up in their results when they start searching for dealerships in their area, then they are highly likely to visit you and they will certainly warm up to the idea of buying the vehicles you offer.

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About Author

Giancarlo Perlas

Giancarlo is an economist by profession with a career spanning nearly two decades. His professional journey has seen him assume vital roles in various government and private organizations. Alongside his civic and corporate pursuits is his love for cars, particularly those made by Mercedes-Benz. In 2012, he found himself with like-minded individuals within BenzInsider. From then on, he used the platform as a way to share his passion with the automotive community. Follow his Facebook page at, X (formerly Twitter) @giancarloperlas, and IG @benzinsider. View all posts by Giancarlo Perlas →

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