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Latest Mercedes-Benz News

Roger Federer signs up with Mercedes-Benz

Do you like tennis? If you’re driving a three-star badge, then you’ve got to like tennis. Well then, this piece of news should interest you. Roger Federer (yes, the 16-time Grand Slam Champion) has just entered a contract that’ll make him a global marketing partner of Mercedes-Benz. This move should really bring about closer ties between the brand and the sport. As with any celebrity endorser, Federer’s image, celebrity attendance and product placements are now part of Mercedes-Benz property. The contract covers several years and is sort of a premium extension to his Mercedes-Benz ambassadorship in China from 2008. And, of course, as with any athlete endorsements, you can now… Continue Reading »

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