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Latest Mercedes-Benz News

5 Smart Missed Opportunities

Smart has become a brand name synonymous with stylish compact city cars. An alliance was formed back in 1994 by watch manufacturer, Swatch, and Daimler-Benz AG to undertake the new project. Interest in the brand grew immediately following the first model’s release in 1998. Come launch, city commuters could buy a compact city car which wasn’t only attractive but incredibly practical around town. Drivers could even park perpendicularly in an otherwise parallel-parked street. The brand experienced some attempted expansion in its short history, which almost always failed. However, the future launch of the Renault Twingo-based Smart ForFour spells an opportunity to pick up where it left off with the former… Continue Reading »

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Car2go completes year one in Seattle

Daimler’s carsharing service car2go, powered by smart vehicles, just celebrated its first year in Seattle. The service operates 500 smart fortwo units in the area, and it is already the largest as well as the fastest-growing car2go city in the US. Launched in December 2012, car2go Seattle now has over 40,000 people registered to the service who share the 500 fortwo vehicles as they go from point to point within the city. Of the 500, 170 were added in the previous year in order to keep up with the growing demand as well as the increase in driver registrations. Nicholas Cole, car2go North America president and CEO, expressed delight in… Continue Reading »

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Smart Car Sharing: Milan Gets car2go Service

This month marks another milestone in Daimler’s car2go car-sharing service, as Milan gets to enjoy a fleet of 450 smart fortwo vehicles slated to be fully available by the middle of September. While the smart eco-friendly vehicle brand certainly isn’t the biggest moneymaker in the Daimler stable, those vehicles together with the car2go platform allows the German automaker to make good on its promise of delivering sustainable automotive solutions, particularly for urban mobility applications that are focused upon by car2go. Being able to expand into a city like Milan expands the platform’s reach and should allow for better positioning in the European marketplace moving forward. If car2go continues to reach… Continue Reading »

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Daimler is Top Electric Car Seller in Germany for First Half 2013

In the first half of 2013, Daimler AG took the top spot in German in terms of electric cars, with electric-powered Mercedes-Benz models combining with smart brand sales to achieve a 42 percent overall market share. The pace-setting smart brand was responsible for 983 units registered during the aforementioned period. That alone accounts for a market share of 40 percent. In addition, smart was also able to grow its electric-powered unit sales by some 80 percent compared to the same period in 2012. Daimler banks on smart to become its ‘trailblazer in electric mobility’, primarily through the smart fortwo electric drive that’s complemented by some tuned models and an e-bike…. Continue Reading »

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smart Production Plant Celebrates Milestone

One million five hundred thousand cars. Any way you look at it, it’s a landmark production achievement for a car that redefined what was possible for an urban commuter. This milestone was represented by a white smart forwo electric drive cabrio. It was also one of the last vehicles to roll of the production line at Hambach, Lorraine, whose production will be paused for almost two months in July and August. This is due to renovations to large parts of the production installation, in anticipation of future production requirements. The smart plant in Hambach was inaugurated in 1997 and has produced the smart fortwo since 1998. Approximately 1,500 people work at… Continue Reading »

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Electric Scooter from smart Slated for 2014

Daimler is going to try expanding the smart product line once again, this time with an electric scooter that’s set to bolster the brand in 2014. The new product is seen as something that not only ties up with the company’s goals, but also as something that can perk up smart’s earning power. In terms of sales figures and earnings, smart isn’t exactly the cash cow among Daimler’s many divisions. With losses adding up to around 1.5 billion euros ($1.93 billion) since 1998, it’s important to expand the product range. The electric scooter will also help solidify smart’s status as a specialist for city transport, since allows the brand to… Continue Reading »

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smart Unveils fortwo edition BoConcept

We’ve reported on the smart and BoConcept partnership before, and now, the first production model to come out of that collaboration has been unveiled. The new smart fortwo edition BoConcept limited-edition model has just been unveiled, and prospective buyers can start ordering the coupe and cabrio variants, which are set to reach dealerships by November. Pricing for these special models starts at €14,490 (around $18,900), and buyers have  electric drive (55 kW) or petrol engine (52 kW or 62 kW) options. The focus on these special units are the design elements. There’s the interior, which has been given special attention by the Danish urban interior design firm. You get a tobacco… Continue Reading »

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