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The Maybach Returns With a New Vehicle Lineup

by Michael C. (RSS feed) September 8th, 2010 at 5:47 am

Even though the Maybach brand is still up and running, it has sort of laid low from the automotive world with regards to releasing of new models. Other than minor modifications to its line at the start of 2010, Maybach is slowly becoming, for a corporate standpoint, what resulted to Mercury in time for Ford: a slowly dissipating brand, one which provides almost identical features as another, more noteworthy and lower priced model.

This will probably change. Based on the news, Mercedes-Benz is gearing up for a latest lineup of Maybach models, which will be presented to the market by 2013. Part of the showcase are 20 new Mercedes automobiles by 2014, the latest line will set a new standard, as well as modified engines.

Based on the news, the latest Maybach models will utilize the same latest platform as the future generation S-Class, but will feature a more prominent line of V12 powerhouse (single twin-turbo 6.0l running between 545 and 630 horsepower is to be adopted for the whole range)

It is also expected that the first Maybach hybrid may also see daylight with the latest generation of cars, with an electric motor to be matched with an internal combustion engine and a latest nine-speed automatic gearbox.

When examined further, the latest models are foreseen to bring a breath of fresh in contrast to the past models, which make for the visual identity of Maybach to be tampered with.

According to Automobile Magazine, the latest Maybach line will consist of five models which would include a four-door coupe and a long-wheelbase convertible.

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Maybach on full support for star photographer David LaChapelle

by Kharl Prado (RSS feed) August 29th, 2010 at 4:48 pm

Things couldn’t get any better for star photographer David LaChapelle, as he has got the backing of German luxury car manufacturer Maybach in his mentorship of another talented photographer, Garret Suhrie, whose international career is now taking off. Suhrie’s job as LaChapelle’s apprentice? To re-interpret the “Exposure of Luxury”, one of LaChapelle’s famous pieces.

The project is also part of LaChapelle’s partnership with Maybach, which started in 2009 and bore fruit in the form of the “Exposure to Luxury” and “Berlin Stories”, works the artist created to showcase Mayback’s luxury saloons.

LaChapelle’s task as Suhrie’s mentor is to expose him to the daily grind of working with Maybach, helping him create a network of acquaintances in the art industry through LaChapelle’s own circle as well as the Maybach Foundation. LaChapelle will be Suhrie’s mentor until August of next year, after which hopefully the artist will continue his role as Maybach’s artistic ambassador.

Suhrie was unanimously chosen as LaChapelle’s protege because of his immense talent. Having recognized this, the Wilhelm & Karl Maybach Foundation has vowed to support the mentorship to help ensure the project’s success. The Foundation has taken up the role of project manager and will be working with LaChapelle in implementing the content and schedule of this year’s mentoring calendar.

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Tags: artist, David LaChapelle, Garret Suhrie, Maybach

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Maybach Releases Eyewear Collection

by Michael C. (RSS feed) August 2nd, 2010 at 11:43 pm

Luxury carmaker Maybach is now offering lifestyle accessories for its clients. Presently, the company has ventured in an eyewear collection, produced together with German specialist IVKO. In addition to the top of the line accessories range by Maybach, the glasses are described by one of the following “expensive” sounding words: leather, fine wood, natural horn, titaniun, 18-carat white, yellow and rose gold and Zeiss lenses.

To provide the glasses an automotive touch, Maybach stated that is has instructed IVKO to take motivation from the luxury cars it has released to the public. Based on the carmaker, one example is the “leather-trimmed arms that features an artistically inset Maybach logo, metal elements on the arms echo the door sill panels of the high-end saloons, the piano lacquer on the wood and carbon fibre arms recalls the finish of the trim strips in the interior.” To be released towards the last week of October as part of a pret-a-porter collection, the sunglasses will be available in eight different models and nine colors. Ten spectacle frames are also available in up to six colors.

The main products would be the “individual” collection, which will mostly include natural elements such as an 18 karat gold and wood/carbon fiber fusion. According to the statement of Maybach, the various models which make up the latest Maybach Eyewear collection provides character and irresistible style. The price tag for the eyewear collection is yet to be announced in a future date.

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Tags: Eyewear, Maybach, Maybach Eyewear Collection

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Maybach to launch Limited Edition 57S Coupe

by Gill (RSS feed) May 21st, 2010 at 5:41 am

So, you thought Maybach would just quietly recess into the past. Well, you are not alone who thinks this way. With their current sales chart figures, everyone in the auto industry is predicting the demise of the ultra luxury brand.

However, chaps at the design department of Maybach have something altogether different in their mind. Without giving any due consideration to the current financial crisis, Mayabch (Mercedes’exclusive brand) is going up and running on a new project called the ‘Maybach 57s coupe’.

maybach coupe coming 20670 1 597x398 Maybach to launch Limited Edition 57S Coupe
The whole idea started when a Weinsberg based custom coachbuilder, Xenatec, asked Daimler’s to build a build a coupe based on the Maybach 57s sedan. Diamler has agreed to the coachbuilder’s demand and the model is approved for a limited edition production run.

maybach coupe coming medium 5 597x397 Maybach to launch Limited Edition 57S Coupe
The coupe will compete head on with the Bentley Brooklands and the Rolls-Royce Phantom Drophead Coupe, both of which have substantial market share when it comes to stratospheric coupes.

The coupe will sport the same length of 5,730 mm as the 57S sedan but will have more width (2,180 mm) and will be lower (1,480 mm). Under the engine bay of the imposing two-door there will be the ‘standard’ (read monstrous)twin-turbo 6.0 liter V12 borrowed from the 57S. So, the power figure stands at 612hp coupled with an earth shattering torque of 737 lb-ft. The handling of the vehicle will be enhanced to justify the sporty tag. Also, it will offer wider tracks, feature an improved suspension and 20 inch wheels.

maybach coupe coming medium 1 597x397 Maybach to launch Limited Edition 57S Coupe
As expected the design language of the vehicle, especially front, will be inspired by the new Maybach face displayed at this year’s Beijing Motor Show. In the coupe, the B-pillar has been pushed back by 20 cm and the front doors have been elongated. The rear of the coupe will sport an all new bumper, a custom exhaust and new lighting. A two-tone color scheme will also be offered in the car. As always the interior of the Maybach coupe will have a high degree of customization and offer myriad personalization options including sport seats for the very first time.

The pricing of the Maybach coupe will start from EUR 650,000 (or $816,500) and only 100 units will be commissioned. The company plans to introduce the vehicle in almost all the markets like the US, Asia, Europe, Russia and the Middle East.

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Tags: maybach 57s coupe, maybach coupe

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Maybach hopes to spark sales with facelifted 57 and 62

by Armin Hodzic (RSS feed) April 25th, 2010 at 11:24 pm

The popular brand Maybach will be face lifting their 57 and 62 standard models for the benefit of their loyal and prestigious customers. Aside from improving the vehicles’ engine, the luxurious company made changes to the exterior design and interior comfort.

Let’s start first with engine’s improvement. Maybach has improve the car’s horsepower by 18 hp. Now the engine has 630 hp. On the other hand, they were able to improve on the reduce of fuel consumption. The Co2 output is down to 368 g/km from a high of 390. The 57S and 62S models are powered by a 12-cylinder engine.

Moving on to the automobiles’ exterior. The new exterior includes a new chrome radiator grille, a front bumper and redesigned hood, re-styled side mirrors and new rear light clusters and new new-look 21-spoke, 19-inch wheels for the standard models and get 12-spoke, 20-inch wheels for the S ones. Both models are longer and wider which gives more space for comfort. The best thing about the new exterior is the mirrors with optimized aerodynamics for improved vision.

The interior is even much better. It has a hand-braided or crystal-encrusted seat piping, a 19-inch rear screen, a perfume atomizer and a wireless internet function. The rear reclining seat gives a supreme riding experience to the passengers. With a long wheelbase, the seat can be recline like a “Lazy Boy” seat.Â There is also a new mobile phone hands-free system with Bluetooth functionality in the rear. With this kind of features what more can you ask for.

Next week, the world premiere of the face lifted Maybach range will take place at the Beijing Auto Show.Â