Latest Mercedes-Benz News

An Essay About Brand Building? Ask Mercedes-Benz to Help You Out

While studying marketing, you`ll have tons of tasks which will require showing your skills in brand building. If you need to write an essay, address Mercedes-Benz. When You Write an Essay About Brand Building, Ask Mercedes-Benz to Help You Now we’re going to see how the years of the marketers’ hard work have influenced your perception of this world. I know this sounds like a psychological experiment, but how about giving it a shot? And we’ll see how it goes? So, what is the first association that pops up in your head when you hear the word-combination “Mercedes-Benz”? Perhaps, it’s high quality, safety, reliability? Did I guess it right? In… Continue Reading »


Mercedes-Benz Rolls Out “Dream Cars” Campaign

Mercedes-Benz has just launched a sales and marketing campaign that focuses on the automaker’s coupe, cabriolet, and roadster lines. The campaign, dubbed ‘Mercedes-Benz dream cars’, is underway in core markets and is intended to increase the sales of the featured models throughout the year. The line of “dream cars” include the following: The CL, CLS, CLS Shooting Brake, E-Class coupe and cabrio variants, SLK, SL, and even classics like the SL Pagoda. “We have always made automotive dreams come true,” said Dr. Joachim Schmidt, Mercedes-Benz Cars Sales and Marketing executive vice president. “‘Mercedes-Benz dream cars’ is intended to underline this as a new umbrella term.” The designated core markets will… Continue Reading »


Mercedes-Benz Honored with “red dot: client of the year 2012” Distinction

Thanks to the body of “innovative and leading-edge marketing and communications work” by Mercedes-Benz, the German automaker has been hailed as the red dot: client of the year 2012. The title will be handed to Mercedes-Benz on October 24 at the Konzerthaus Berlin, where the presentation will be the highlight of the red dot gala. “We are delighted, and tremendously proud, to receive this accolade,” said Mercedes-Benz Cars Head of Brand Communications Anders Sundt Jensen. “It is a great reward for us and our creative agencies after a year of intensive but ultimately successful hard work.” Several Mercedes-Benz vehicles received red dot product design awards this year, including the B-Class,… Continue Reading »


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