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Mercedes-Benz: What’s in a Name?

Once upon a time, it was simple to walk into a Mercedes dealership and understand that an E500 was a mid-size 4-door sedan with a 5.0l V-8 engine under the hood. The naming was not that complicated. Numbers actually corresponded to engine displacement, and the brand had fewer niche model ranges. Take a leap to the present, and the rules have apparently changed. Mercedes-Benz has been engaged in a turf war with the other major German manufacturers over niche markets with model lines such as the CLS-Class, AMG GT and the GLE Coupe. New product lines are inevitable over time and something clearly desired by the consumer. However, the naming… Continue Reading »

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