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Latest Mercedes-Benz News

Mercedes-Benz Turning to Used Cars Amid New-Car Sales Slump

Companies always have different strategies when it comes to difficult economic conditions. Mercedes-Benz, for one, is cashing in on growing demand for used cars as the new-car sales in Germany plummet. This year, Germany’s sales figures for new cars are likely going to end up as the lowest since 1990. However, the pre-owned market is going strong as companies like Mercedes-Benz and even rival BMW step up their efforts to push used cars to consumers looking to save some money. This includes new offers for leases and quick loans in order to attract prospective buyers. According to Daimler banking unit chief Franz Reiner, these pre-owned vehicles allow access to ‘the… Continue Reading »

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Proven Exclusivity Program hits India

In 2009, Mercedes-Benz’s Proven Exclusivity Program was launched, allowing both fans and clients to get their hands on quality, pre-owned vehicles. The program since then has been a big success, and has now found its way in Asia under Mercedes-Benz India. According to Managing Director and CEO for India Wilfried Aulbur, the program is targeted toward potential Mercedes-Benz buyers who are looking to own for the first time a premium car. With prices ranging from Rs 15-18, the pre-owned Mercedes-Benz vehicles are no more than six years older since they were resold. Aulbur stresses that the price range is already very fair. If you were to enter the premium car… Continue Reading »

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