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Latest Mercedes-Benz News

Mercedes-Benz Rolls Out “Dream Cars” Campaign

Mercedes-Benz has just launched a sales and marketing campaign that focuses on the automaker’s coupe, cabriolet, and roadster lines. The campaign, dubbed ‘Mercedes-Benz dream cars’, is underway in core markets and is intended to increase the sales of the featured models throughout the year. The line of “dream cars” include the following: The CL, CLS, CLS Shooting Brake, E-Class coupe and cabrio variants, SLK, SL, and even classics like the SL Pagoda. “We have always made automotive dreams come true,” said Dr. Joachim Schmidt, Mercedes-Benz Cars Sales and Marketing executive vice president. “‘Mercedes-Benz dream cars’ is intended to underline this as a new umbrella term.” The designated core markets will… Continue Reading »

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Mercedes-Benz Honored with “red dot: client of the year 2012” Distinction

Thanks to the body of “innovative and leading-edge marketing and communications work” by Mercedes-Benz, the German automaker has been hailed as the red dot: client of the year 2012. The title will be handed to Mercedes-Benz on October 24 at the Konzerthaus Berlin, where the presentation will be the highlight of the red dot gala. “We are delighted, and tremendously proud, to receive this accolade,” said Mercedes-Benz Cars Head of Brand Communications Anders Sundt Jensen. “It is a great reward for us and our creative agencies after a year of intensive but ultimately successful hard work.” Several Mercedes-Benz vehicles received red dot product design awards this year, including the B-Class,… Continue Reading »

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Three Record-Breaking Sales Figures Achieved by Mercedes-Benz

Mercedes-Benz recently announced that the company has set three sales records. The first one, June 2011 being the highest June ever with a total of 120,510 vehicles sold globally. For Mercedes-Benz USA alone, the company delivered 22,653 cars, their highest in June as well. The second record, is the highest sales for the quarter as April and May were also great months. The quarter recorded an increase of 7.2% or a total of 329,979 cars. Lastly, this is the highest sales for the company in the first half of the year, with a recorded 9.7% increase or 10,531 units sold. “The first half of the year went very well for… Continue Reading »

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Mercedes-Benz launches campaign to promote new-gen C-Class

Mercedes-Benz today launches a major campaign to accompany the market launch of the new-generation C-Class. With its claim to be “a class ahead”, the integrated marketing campaign coolly and confidently underscores the C-Class’s ambition to lead its segment. Thanks to a newly enhanced interior, which now meets the highest standards of design and comfort, in addition to an extremely comprehensive safety package, the latest generation of the top-selling Mercedes model offers the same high level as the current luxury class vehicles – and will once again set new standards in the compact intermediate premium segment. “With the new-generation C-Class, Mercedes-Benz is making its latest innovations available to the intermediate class,”… Continue Reading »

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Mercedes-Benz Partners with GQ for Best-Dressed List

What better way for one brand associated with style and luxury than to be part of the Gentlemen’s Quarterly, or GQ, magazine’s Best-Dressed List 2011 edition? That’s right—Mercedes-Benz is the primary sponsor for said list, which was published on the January 6 release if the UK edition of the men’s magazine. The Best-Dressed List is basically a 36-page supplement that showcases the UK’s top male style icons, and it includes a special photo session that was held at Mercedes-Benz World. The shoot featured such vehicles as the SLS AMG Gullwing along with the 1950s-era 300SL Gullwing, plus British musician Alex James. The list is populated by a number of figures… Continue Reading »

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Mercedes-Benz USA Launches Gallons Per Tweets Superbowl Race

Mercedes-Benz USA has launched their Tweet Race to the Superbowl via their Facebook page. It is basically a race to gather the most tweets. The winning team gets Mercedes-Benz cars as their prize. Aside from traditional advertisements, Mercedes-Benz is jumping into the Web marketing game with its Super Bowl ad campaign, something the company’s marketing vice president Stephen Cannon calls a “strategic leap of faith.” Mercedes-Benz, through “The World’s First Twitter-Fueled Race,” is giving away two cars to two-person teams who garner the most Mercedes-Benz-related Tweets and Facebook “likes” between now and the Super Bowl. First step is to like their page here. Then, follow the directions on that page… Continue Reading »

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