With more and more people adopting Apple’s iPhone and iPad and even the (to a lesser degree) iPod Touch as the mobile devices of choice, it’s no secret that marketing and brand awareness can be increased by tapping into these gadgets. That’s why, in part because of the 125th anniversary celebration of the automobile in 2011, Mercedes-Benz Classic has just launched the Classic app.
The new application will put a digital museum guide right at your fingertips (literally, you know, because of the touchscreen devices). Users gain access to all of the exhibits featured in the Legend as well as the Collection museum tours—including all of the 160 vehicles within those tours. Pictures, background info, and even some sound files are available for the perusal of those who download the app.
In addition to being a handy museum guide when you actually go on the museum tours, users will be able to access the information contained in the app even while they are just sitting bored at home or waiting for the traffic to move when they’re on the road. Users also get access to different services and offers from Mercedes-Benz Classic.
The app follows previous apps for the Mercedes-Benz Quartet, Silver Arrow and Super Sports Cars. The best thing about the app is that it’s free for download. Just visit this link http://itunes.apple.com/en/app/mercedes-benz-classic/id399398713 to grab one for your Apple device.
