Whoever thought that the economic fortunes of the U.S. and Canada were linked would be puzzled by the fortunes of Mercedes-Benz north and south of the 49th parallel. While January sales plummeted by an horrific 42.9% compared to January 2008 in the U.S., sales for the same period in Canada grew by 10.3%. The importance of all this may be insignificant for the Mercedes-Benz hierarchy in Germany, given that the U.S. market is nearly 10 times larger than Canada, but maybe the Canadian success story might help to lift the gloom a little. The 2010 GLK got off to a very good start, and the E-Class continued to sell well…. Continue Reading »
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Amid the doom and gloom affecting Mercedes sales in the United States, it isn’t all bad news in North America. Sales in Canada for 2008 were simply superb – an increase of 30% for Mercedes-Benz, smart, AMG, SLR and Maybach combined. Although the economy here has not tanked as badly as in the U.S. it is still an incredible effort to have increased sales, and by such a huge margin. As each month’s figures were published I expected to see sales fall away, but it just did not happen. Sales for December 2008 were also impressive compared to the U.S. They increased 12.5% compared to December 2007 for Mercedes-Benz vehicles…. Continue Reading »
Mercedes-Benz sales for 2008 in Canada have already beaten the sales total for the whole of 2007 – and there is still a whole quarter to go. Â We have already heard that sales south of the border in the U.S. have slipped slightly, but in the Great White North the record run has continued. Diesel sales were very strong, reflecting continuing concerns about gasoline prices. 4-Matic sales were also impressive, perhaps helped along by memories of last winter’s atrocious weather conditions. Press release in full after the break.
Diesel SUV sales are driving Mercedes-Benz sales in Canada. Gasoline powered sedans are also flying off the forecourts, but it is the diesel SUVs that are helping Benz to capture sales from European and Japanese rivals such as BMW and Lexus. Neither of these competitors offer any diesel models, and gas-guzzling SUVs are currently about as popular as a mosquito in your camping tent. Mercedes-Benz Canada reached the half-way point of 2008 by beating the best first half ever, the best second quarter ever, and the best June ever. As their rivals falter, the three-pointed star continues to surge ahead. Press release in full after the break.
The return of Mercedes-Benz to its reputation for quality appears to be gathering pace. After the recent successes in the JD Power ratings, a poll for ‘Which?’ magazine in the UK produced great results for the E-Class and C-Class. ‘Which?’ magazine is the UK equivalent of US magazine, ‘Consumer Reports’. Unfortunately the actual report is subscription only, but Mercedes-Benz UK summarized the findings. The official press release is after the break.
After 4 months of record-breaking success, one might have expected sales to slow a little given the price of fuel and worries over the economy. Not so in Canada. In fact, May was yet another record breaking month. May 2008 was the best ever month for Mercedes-Benz in Canada. The new-for-2008 C-Class beat the May 2007 sales by an astonishing 350%. Overall, Mercedes-Benz car sales were up by 45% compared to the previous May. Press release in full after the break.
Canadian sales for the three-pointed star in April were the best results in the company’s history.Â While the whole Canadian light passenger vehicle market grew by 3.7%, Benz was way ahead of the game with gains of 22% over April 2007.Â This is a fantastic achievement for a luxury manufacturer, especially when compared to the 3%Â decline in the U.S. Much of this success was due to strong diesel sales. If Benz would just roll out diesel across all their models…. How long can the growth continue?Â Ontario, Canada’s largest market, may be heading into recession so it can’t last forever, but so far so good for 2008. Press release in… Continue Reading »