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Latest Mercedes-Benz News

Mercedes CEO Deems Cutting Economic Ties With China “Unthinkable”

Giancarlo Perlas May 1, 2023
mercedes ceo ola kaellenius

Mercedes-Benz CEO Ola Kaellenius believes cutting economic ties with China is “unthinkable” due to the interdependence of the global economy. The luxury carmaker’s dependency on the Chinese market, the world’s largest, has made decoupling from China unrealistic and puts the majority of Germany’s industry at risk. Recently, National Security Advisor Jake Sullivan revealed the plan of the US to “de-risk and diversify” its existing links with China. This echoed the same sentiments aired by European Commission President Ursula von der Leyen in a policy speech last March before she flew to China. These statements left a wary note from businesses who are ever reliant on the giant Asian nation in… Continue Reading »

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Who Will Be the Next Daimler CEO?

Giancarlo Perlas December 28, 2015

With the recent announcement that Dietmar Exler will succeed Stephen Cannon as the CEO and president of Mercedes-Benz USA, many are also awaiting the news about the potential inheritor of the position held by Daimler boss Dr. Dieter Zetsche. According to an article from Auto Evolution, citing the German publication Manager-Magazin as source, the most likely person who will take over the throne of Zetsche is Ola Kaellenius. Based on the report, Zetsche is already 62 years old. The Daimler supremo’s contract will run up to the end of 2016. In a prior interview of Zetsche with Germany-based Bunte, he said he was open to the idea about a woman replacing him. However, Dr…. Continue Reading »

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Mercedes-Benz Sees Good Sales in China in the Second Half of 2015

Giancarlo Perlas July 22, 2015

Mercedes-Benz is looking to close the year with good sales in China. This is amid the problems experienced by its rival luxury carmakers in the region. Ola Kaellenius, a member of the Board of Management of Daimler and head of Mercedes-Benz Cars Marketing and Sales, stated in an interview with online magazine Boerse Online that the three-pointed star brand will enjoy favorable sales in China, which is considered to be the biggest luxury car market in the world. Kaellenius admitted that while the company may experience a short-term volatility in the Chinese market, it is expected to perform well in the second half the year. He said with confidence that they will rise above the… Continue Reading »

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Mercedes-Benz Showed Strong Sales in September

Giancarlo Perlas October 7, 2014

Mercedes-Benz showed a strong performance in September 2014. In fact, it was the strongest sales month the company has seen so far in its record books, according to MarketWatch. Despite the fiasco in China, after its Shanghai unit has been raided and found by the Chinese government to be overpricing its spare parts and services, that particular region is what actually boosted the sales. Daimler stated brand sales were up by 14 percent to 162,746 vehicles compared to September last year. On the other hand, group sales which include the Smart brand rose by 12 per cent. Ola Kaellenius attributed the big improvement from the company’s compact cars and the Mercedes-Benz… Continue Reading »

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Is the Renaming Strategy of Mercedes a Smart Move

Giancarlo Perlas August 28, 2014

In my previous article, it was revealed that Mercedes-Benz is gradually implementing its renaming strategy. One of the affected would be the popular M-Class. Read the article here for more information on the story. I agree that the decision of Ola Kaellenius is very smart move, because it lets customers interrelate the products of the three-pointed star brand easily. It basically bridges a relationship between the larger variants of the German marque with their sedan counterparts. For example, the M-Class would be repackaged as the GLE to establish a connection with its more popular sedan cousin, which is the E-Class. It would also give more sense to the names of the different ranges of the brand,… Continue Reading »

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