How Mercedes-Benz’s high-end status affects sales of Sprinter vans in the US
Mercedes-Benz is a well-known luxury brand, and while the established brand name–as well as all the other stuff that comes with it–works well for marketing its passenger vehicles, it could sometimes present a problem for other areas of the automaker’s business. Take the Sprinter van, for example. The Sprinter is one of the best-selling commercial vehicles from Mercedes-Benz, and it is seen as the go-to model for growing the commercial vehicles aspect of the company’s business in markets outside Germany and Europe. In the United States, though, sales are hampered by the brand’s high-end reputation. While Mercedes-Benz has been keen on introducing more affordable compact variants of its cars, like… Continue Reading »
