Mercedes-Benz China Archives - BenzInsider.com

Mercedes-Benz to double Beijing plant capacity

Ryan Joseph Ramos March 30, 2014

As demand continues to soar for Mercedes-Benz passenger cars, parent company Daimler is set to invest some more into its Beijing factory in order to double production capacity. According to a Bloomberg report, Daimler and its JV partner Beijing Automotive Group will invest a whoppping 1 billion euros (around $1.38 billion) for the expansion that will see the plant produce up to 200,000 vehicles in 2015. The Beijing facility currently produces Mercedes-Benz C-Class, E-Class, and GLK vehicles. The sedans, in particular, are enjoying great demand. The plant will also be adding the GLA compact SUV to its assembly line come 2015. Daimler chief Dr Dieter Zetsche reaffirms that the company… Continue Reading »

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Mercedes-Benz S-Class is Inaugural China Car of the Year

Ryan Joseph Ramos December 15, 2013

Mercedes-Benz has made big strides in what is the biggest automotive market in the world, and nothing exemplifies this more than ever-growing sales figures and the fact that the S-Class just won the first China Car of the Year award. The Mercedes-Benz S-Class edged out 52 other car models for the distinction, given for the first time at an award ceremony that was held during this year’s Guangzhou Auto Show. The award was received by Nicholas Speeks, Mercedes-Benz China President and CEO. Out of the 53 total candidates, the judges narrowed down the field to a shortlist of seven, before cutting it down some more to the top three finalists,… Continue Reading »

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Mercedes-Benz Museum in China in the Works

Ryan Joseph Ramos September 24, 2013

Mercedes-Benz enthusiasts in China are in for a treat, because Daimler has just confirmed that it is planning on building a Mercedes-Benz Museum in the Asian country. The plans for what would be called a ‘Mercedes Benz Cultural Center’, which will include a museum, were announced at an event held in the capital of Beijing this past weekend. This ‘visionary construction project’ is still in the early stages of planning, but we expect nothing less than state-of-the-art facilities, world-class architectural design, and a load of exhibits and Mercedes-Benz vehicles on display at the second museum focusing on the German automotive brand. According to Hubertus Troska (the Daimler Board Member for… Continue Reading »

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Daimler and Beijing Automotive Take Action to Strengthen Position in the Market

Giancarlo Perlas January 3, 2013

December 18 marked the integration of Mercedes-Benz Service Co. in Beijing. It was a joint venture of Daimler and Beijing Automotive. The partnership aims to focus on improving sales of both imported and locally-made Mercedes-Benz cars in the region. The China-based partner also united the major dealers in the country to further boost its performance in the market. According to the report of Guangzhou’s Time Weekly, this effort intends to strengthen the sales channels of Mercedes-Benz in China. The step serves as a remedy to the disappointing performance of Mercedes-Benz in terms of sales in the area. Reportedly, Mercedes-Benz cars in the country only displayed a 4.2% growth in sales… Continue Reading »

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Mercedes-Benz, Hope Schools Hold Music Gala in China

Ryan Joseph Ramos June 17, 2012

In China, Mercedes-Benz and its various dealerships got together and held a special music gala featuring hundreds of kids. The “Live Your Dreams – Happy Music Classroom Music Gala” was held last June 15th at Beijing’s Great Hall of the People. The special gala event featured different acts from kids supported by Mercedes-Benz dealerships through Hope Schools. The acts were supported by the dealerships in different ways, such as through the production, by hiring choreographers, and providing assistance in all manners of the performance. One act even featured a percussion spectacle that was made possible using various car parts. The Happy Music Classroom Program is a Mercedes-Benz initiative that aims… Continue Reading »

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