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Latest Mercedes-Benz News

Mercedes, Audi and BMW Acquire HERE Technology

Mercedes, Audi and BMW are the biggest players in the world of luxury cars today. Most of the time, their names only appear in the same page when their products are competing with each other, or when people are comparing them. However, on December 4, the three made headlines in the automotive world when they finally concluded the acquisition of HERE, which is Nokia’s mapping and location technology. Just a couple of hours ago, Daimler officially announced more details about their deal with the giant telecommunications company. The parent company of Mercedes-Benz says the technology offered by HERE allows the delivery of high-definition maps combined with real-time location information, which will in… Continue Reading »

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Mercedes, BMW and Audi Join Forces to Get Nokia HERE Mapping Technology

Lately, there have been talks that the three giants in the luxury car market, namely Mercedes-Benz, BMW and Audi, were racing to acquire the HERE digital mapping technology of Nokia. The system is seen by the luxury automakers as a crucial element in their development of self driving cars. According to a report from Motor Authority, the premium car makers recently did the unthinkable. Instead of competing against each other in the acquisition of the tech, the three decided to pool up their resources, totaling 2.8 billion euros or $3.1 billion, in order to hold an equal share with HERE. The deal is expected to be completed in the early… Continue Reading »

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