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Gorden Wagener

Latest Mercedes-Benz News

Gorden Wagener Teases New Mercedes Hypercar

Stunning details of our new showcar. More to come at Pebble Beach. #MBDesign #MBHotandCool #MercedesBenz #Mercedes #Benz #PebbleBeach #Design #pebblebeach2018 #eqsilverarrow #showcar #SwitchToEQ A post shared by Gorden Wagener (@gorden.wagener) on Aug 17, 2018 at 11:11am PDT Gorden Wagener, Chief Design Officer of Daimler AG, just released a teaser for a new Mercedes hypercar on his Instagram account. The short video shows a roadster with retro-futuristic design and inspired by the old Silver Arrows Formula 1 race cars. Based on the caption of the video, the car is bound for Pebble Beach, California, which strongly suggests that its unveiling might fall at the 2018 Concours D’Elegance event happening on August… Continue Reading »

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Mercedes Teases Electric Hypercar Concept Inspired by Silver Arrow Race Cars

A new electric hypercar concept was previewed by Mercedes-Benz. The car is inspired by the old Formula 1 Silver Arrow race cars. Based on the images and information provided by Mercedes, the hypercar will run on pure electric power. It will get a single-seating layout while its overall design will be based on the W25 Avus, T80 and W125 classic Silver Arrow race cars. Th electric hypercar was conceptualized under the guidance of Gorden Wagener, Chief Design Officer of Daimler AG. The auto is called the “Aesthetic Progressive Luxury”, which is pretty mouthful for a car’s name. The unit was revealed to be a one-off flagship car that will be made… Continue Reading »

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New Design Language for Mercedes-Benz Cars Unveiled

Upcoming Mercedes-Benz cars will be sporting a new design language. The three-pointed star marque calls it the “Aesthetics A” design language. In the past, Mercedes was known as a producer of old men’s cars. However, in 2012, the brand tweaked the design of its products in order to cater to the preferences of younger buyers. The “Aesthetics S” design sense introduced in that period features creases, edges and sexier look to achieve what Mercedes calls “Sensual Purity.” The said design sense was carried first into the current generation A-Class. Fast forward to this year, it is the time of the “Aesthetics A” design language. According to a source, it will… Continue Reading »

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Mercedes-Benz X-Class Concept Unveiling Video

The Mercedes-Benz X-Class Pickup Concept made its world debut in Paris with much fanfare last month. If you missed the event, the YouTube channel of YouCar shares to us this momentous occasion in a video. Hit the play button below to watch the awesome moment in Mercedes history: In the video, Gorden Wagener, being the Head of Design at Daimler AG who was a key player in the X-Class development, took the floor to explain the styling of their new pickup. He discussed how the new vehicle became the embodiment of “hot and cool.” Wagener began by saying that the Mercedes X-Class mixes beauty with toughness—with the latter being expected from a… Continue Reading »

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Driverless Car Interior Concept Unveiled by Mercedes

We have seen how Daimler AG integrated its auto-driving feature in its Mercedes-Benz Future Truck 2025. A lot of people, the author included, were impressed of the possibilities it can provide to truckers later. However, just imagine the better potentials that the technology can provide to Mercedes cars. Recently, the three-pointed star brand revealed its new driverless car vision. The concept showed futuristic interior similar to the characteristics of a high-end living room. “With this visionary interior concept we are defining the luxury of the future,” stated Gorden Wagener, Daimler’s Head of Design. Once again, he and his team did not fail to impress. The highlight of the driverless car concept… Continue Reading »

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Mercedes S-Class Maybach Details Officially Revealed

Word had been going around for quite some time now about the planned resurrection of the Maybach name. However, the brand will be demoted as a mere variant of the Mercedes-Benz S-Class this time. According to the people within the company, the Mercedes S-Class Maybach will have more luxurious features than the top-of-the-line S600 variant and S65 models. Citing Gorden Wagener as a source of information, Car and Driver revealed the specifications of the upcoming Mercedes S-Class Maybach. The source claimed the length of the new car under the sub-brand will be around 5.5 meters or approximately 18 feet. The head of Mercedes’ global design explained that plenty of developments were made… Continue Reading »

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Mercedes C-Class Sensual Purity Video

A few hours ago, Mercedes-Benz TV, released a new video via YouTube with the title “Sensual Purity — The New C-Class Design”. The Sensual Design presentation features the top minds of Mercedes who were responsible in the design of the Mercedes C-Class. In the video are the key figures of the brand namely, Gorden Wagener (Vice President of Design in Daimler AG), Robert Lesnik (Exterior Chief Designer of Mercedes) and Michele Jauch Paganetti (Design Manager at Mercedes-Benz Advanced Design Center). Each personality provides his own contribution in making the new Mercedes C-Class achieve its “sensual purity” features. The video starts with Wagener who discussed how they combined avant-garde with modern… Continue Reading »

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