Mercedes and BMW New Design Language: Less is More
Mercedes and BMW are rivals when it comes to the premium car segment. However, if there’s one thing that they can agree on is in their belief that “less is more” when it comes to design. In the past, one of the key highlights of Mercedes and BMW cars are their well-defined body lines. These provide their vehicles with sharper look. Other automakers have also adopted these measures but it already reached a point where they tended to overdo it. Robert Lesnik, Mercedes’ head of exterior design, commented through Automotive News Europe, “If you look around at what others are doing, a lot are chocking their cars full of lines,… Continue Reading »
