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Latest Mercedes-Benz News

Mercedes-Benz And Illuminar Gaming Partner Up For Esports

In a landmark collaboration that underscores the growing convergence between premium brands and the world of esports, Mercedes-Benz has emerged as the title sponsor for Illuminar Gaming, a powerhouse in the competitive gaming scene. This strategic partnership not only signals the maturity of the Polish esports industry but also marks Mercedes-Benz’s entry into the dynamic world of competitive gaming. About Illuminar Gaming Founded in 2015, the company has swiftly climbed the ranks of the esports landscape, establishing rosters in a diverse array of disciplines, including CS:GO, League of Legends, Rocket League, and Hearthstone. However, it’s the Counter-Strike: Global Offensive team, often adorned with impressive CSGO AK skins, that remains at… Continue Reading »

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Mercedes-Benz SMNR Simply Defies the Known Laws of Physics

In support of its exclusive partnership with Riot Games, Mercedes-Benz will unveil a car it calls the “Mercedes-Benz Project SMNR” at the League of Legends (LoL) World Championship this coming November 5 in San Francisco. Project SMNR, which stands for “Summoner”, is a two-seater coupe not bound by the laws of physics. In other words, it is virtual by nature. According to Mercedes, Project SMNR takes heavy inspiration from the dynamic game world of LoL. Using the raw materials present in the game collectively known as “metamaterials” and utilizing the three-pointed star marque’s Sensual Purity design philosophy, Mercedes pushed the boundaries to create a car that defies the laws of… Continue Reading »

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