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Dieter Zetsche

Latest Mercedes-Benz News

Mercedes-Benz SLC Might Get Axed From the Production Line

The low sales figures of the Mercedes-Benz SLC was recently confirmed by Daimler CEO Dieter Zetsche. This puts the future of the convertible in jeopardy. “These speciality cars have lost their share in our total portfolio,” Autocar quoted Zetsche. “For a particularly long time, China has led growth, and China shows little interest in cars such as these,” the Daimler boss added. “Our portfolio is not something defined for eternity. We revisit constantly, and that’s what we’re doing. Any decisions we will communicate in the future,” the Daimler boss further said. Although the SLC was not explicitly mentioned, he was clearly referring to the category where the convertible belongs. Ola Källenius,… Continue Reading »

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Mercedes-Benz Goes All-In on Electric Vehicles with More Than $12B Investment

Mercedes-Benz just launched the Mercedes-Benz EQC crossover on September 4, 2018, virtually marking the beginning of its assault on the electric vehicle segment of the market. The move puts the German luxury car maker head-to-head against the California-based Tesla. According to Daimler CEO Dieter Zetsche, they have originally planned to invest €10 billion ($12 billion) for their EV push. However, he told reporters that they have spent “more than that”. He didn’t specify the figures though. “There is no alternative to betting on electric cars, and we’re going all in,” Zetsche stated. “It is starting right now,” he added. The arrival of the Mercedes-Benz EQC seems to be a bad time… Continue Reading »

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Daimler Could Be Slapped with Fine of 3.75 Billion Euros in Connection to Diesel Emissions Scandal

Daimler, the parent of Mercedes-Benz, is in danger of being fined by Germany’s Federal Ministry of Transport and Digital Infrastructure. The penalty could go up to 3.75 billion euros or ($4.4 billion). This is in relation to the involvement of the automaker in the diesel emissions scandal. According to Spiegel, a German magazine, it was Andreas Scheuer, the Federal Minister for Transport and Digital Infrastructure, who threatened to impose that heavy fine to Daimler. It came after Daimler CEO Dieter Zetsche was questioned about how many vehicles under the Mercedes-Benz brand needed to be fixed after investigators found out that one of its models had an illegal software capable of manipulating… Continue Reading »

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Are Mercedes Diesel Cars Getting Phased Out?

With car makers gradually shifting their focus on hybrid and electric vehicles, major markets having tight regulations on diesel as well as emission scandals shaking the automotive world, is Mercedes-Benz finally giving up on its diesel cars? Last February, Daimler warned about a fall in demand for diesel cars. Therefore, the parent of Mercedes urged their suppliers to shift their focus on helping them in their electrification efforts. However, in an interview of Daimler CEO Dieter Zetsche with Autocar, he indicated that Mercedes is not yet ready to walk away from the production of diesel cars. He explained that consumer confidence in diesel engines remain high. That’s despite the ongoing… Continue Reading »

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Mercedes-Benz Self-Driving Car: How Far Have They Gone?

The race continues in the bid to produce the world’s first fully-autonomous car. At the 2017 Frankfurt Motor Show, Daimler CEO Dr. Dieter Zetsche revealed several updates about their Mercedes-Benz self-driving car project. Two days ago, Zetsche announced that they will start the test drive of the vehicle equipped with their autonomous driving technology. The program is called the “Intelligent World Drive”. The new Mercedes-Benz S-Class saloon will be used as their test mule. The testing will run until January 2018, which is just in time for the CES event of that year. The duration of the testing will be in five months. It will span worldwide in five continents… Continue Reading »

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Who Will Be the Next Daimler CEO?

With the recent announcement that Dietmar Exler will succeed Stephen Cannon as the CEO and president of Mercedes-Benz USA, many are also awaiting the news about the potential inheritor of the position held by Daimler boss Dr. Dieter Zetsche. According to an article from Auto Evolution, citing the German publication Manager-Magazin as source, the most likely person who will take over the throne of Zetsche is Ola Kaellenius. Based on the report, Zetsche is already 62 years old. The Daimler supremo’s contract will run up to the end of 2016. In a prior interview of Zetsche with Germany-based Bunte, he said he was open to the idea about a woman replacing him. However, Dr…. Continue Reading »

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Daimler CEO Dieter Zetsche Prefers Woman To Replace Him

Daimler CEO Dieter Zetsche is set to step down at the end of next year and he expressed his preference for a woman to replace him in the German luxury vehicle manufacturer, as shown on a report from autoevolution.com. The 62-year-old executive made the revelation in an interview with Bunte, a German magazine whose main market are females. He said it would be “fantastic if it works out.” The only female in the upper echelons of Daimler was Dr. Christine Hohmann-Dennhardt, but the Volkswagen Group hired her for the same position she holds at Daimler. She will start on her new job at Volkswagen on January 1, 2016. With the… Continue Reading »

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