Mercedes-Benz’s new SL has picked up yet another award in recognition of its groundbreaking advances in the car’s design. Garnering 1st place at the 2012 EuroCarBody Awards, the SL was recognized for the intelligent design methods that were adopted in producing the all-aluminum structure. As has been pointed out by the carmaker, the new SL’s body is 110 kilos lighter compared to a similarly-sized body that would use traditional steel structures. In fact, the current SL’s structure is 140 kilos lighter than the SL it replaced. All this was recognized by the more than 500 industry representatives who cast their votes at the 14th Global Car Body Benchmarking Conference held… Continue Reading »
Latest Mercedes-Benz News
Thanks to the body of “innovative and leading-edge marketing and communications work” by Mercedes-Benz, the German automaker has been hailed as the red dot: client of the year 2012. The title will be handed to Mercedes-Benz on October 24 at the Konzerthaus Berlin, where the presentation will be the highlight of the red dot gala. “We are delighted, and tremendously proud, to receive this accolade,” said Mercedes-Benz Cars Head of Brand Communications Anders Sundt Jensen. “It is a great reward for us and our creative agencies after a year of intensive but ultimately successful hard work.” Several Mercedes-Benz vehicles received red dot product design awards this year, including the B-Class,… Continue Reading »
Mercedes-Benz featured prominently at the 2012 red dot design awards, with 3 Merc vehicles and the smart ebike being acknowledged for design quality. The winners representing Mercedes-Benz were the B-Class, C-Class Coupe, and also the SLS AMG Roadster. In addition to those citations, the smart ebike was also commended and was able to cop the red dot: best of the best award for highest design quality. The Actros struck was also cited. The red dot awards can be traced as far back as 1955, and now it is one of the largest design competitions in the world. The 2012 design awards involved 58 participating countries and over 1,800 designers and… Continue Reading »
Brought to our attention by regular reader Jay, here’s a teaser video that can be found in Mercedes-Benz’s official YouTube channel on design fundamentals. Forget brand names, designer Luke Leitch says. He goes on to describe what he feels are what you should look for in a design. Curiously, the video doesn’t show a car or a detail but a seat, done with highlights of lime green. Definitely not a color normally associated with factory cars from the German automaker. The end of the video shows the phrase, “do you dare challenge your perception?” Well, Mercedes may be preparing us for something truly different, as we shall see with the… Continue Reading »
We all know that Mercedes-Benzes are highly complex cars that are masterpieces from the minds of designers and engineers from the company’s tech centers. Unlike the sometimes overwhelming feeds on new models and spyshots that we get on a weekly basis, the design process is not as readily available. But now, a time-lapse video has hit YouTube, showing some elements of the design process, from the proverbial clean sheet of paper, to a digital rendering on a computer, which will become the basis for CAD/CAM processes that make up the steps in automobile production. As you will see, the video is a demonstration of the design process and not an… Continue Reading »
Mercedes-Benz is moving its Southern Californian advanced design studio from Irvine to a newly-acquired, spacious facility near Carlsbad, in order to strengthen its creative base in the U.S. At the new Carlsbad facility, the styling masterminds pondering the car of the future have almost three times more space in which to realize their creative ideas. Thus, Mercedes-Benz is underscoring the continually growing influence of the advanced design studio on the internationally-oriented design strategy of the world’s oldest vehicle manufacturer.