Latest Mercedes-Benz News

An Essay About Brand Building? Ask Mercedes-Benz to Help You Out

While studying marketing, you`ll have tons of tasks which will require showing your skills in brand building. If you need to write an essay, address Mercedes-Benz. When You Write an Essay About Brand Building, Ask Mercedes-Benz to Help You Now we’re going to see how the years of the marketers’ hard work have influenced your perception of this world. I know this sounds like a psychological experiment, but how about giving it a shot? And we’ll see how it goes? So, what is the first association that pops up in your head when you hear the word-combination “Mercedes-Benz”? Perhaps, it’s high quality, safety, reliability? Did I guess it right? In… Continue Reading »


What Makes a Mercedes-Benz Special?

When we think of Mercedes-Benz brand vehicles, we instantly conjure up images of the ideal automobile. But why is that? After all, Mercedes isn’t the only high-end carmaker around—there is no shortage of competitors like Audi and BMW. So how did this brand become so synonymous with “the best” while all the rest seem to play second fiddle? What makes a Mercedes so special? Read on to find out. Immortality Like the polo shirt or Chuck Taylor high-tops, a Mercedes seems to never go out of style. Owners of a 2005 Mercedes-Benz C-Class coupe, for example, are going to find their vehicle fitting seamlessly among the throngs of cars built… Continue Reading »


5 P’s that Make the Mercedes-Benz Brand a Hit to Consumers

The Mercedes-Benz brand has consistently stayed within the top of the rankings among the best automotive names in the world since its inception. So what has kept them dominant since their name first appeared in 1926? I asked an expert on the subject to write an essay for me that briefly explains the top traits that make the Mercedes-Benz brand a hit to consumers. From that, we came up with the “5 P’s” that have defined the three-pointed star marque over the years, and these are: 1. Product Mercedes-Benz has established itself with its excellent product strategy. The brand can be easily identified with their superb design, guarantees, trademarks, image, warranties, name and… Continue Reading »


How well do you know the Mercedes-Benz brand?

If you look closely at the Mercedes-Benz brand’s history, you’ll notice that their naming system is actually a mixture of their new and old systems. However, lately it has become quite confusing to say the least. What used to be something as simple as “sportiest and lightest” as referring to the SL now just isn’t quite as easy to decode. According to our pals at Automobile Magazine, there won’t be any immediate changes made to the C, E, S, SL, SLK and SLS models. There will, however, be changes to the brand’s naming convention and it will be beased on bodystyles and platforms. And quite appropriate, we’d like to say…. Continue Reading »


Mercedes-Benz Brand Perception Tag Cloud

What’s the first thing people think of when they see a Mercedes? Well we could do a survey and ask you guys, but why do that if we can visit and see what random folks think of when they see the Three-Pointed Star. While some of you may not care what people think, I still think it is interesting to see how a Mercedes driver is perceived by other people. Check out the Mercedes tags at BrandTags (the site has been pretty slow, hope it doesn’t go down)


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