Latest Mercedes-Benz News

First Production Anniversary Celebrated By Daimler Trucks In India

  The 5,000th unit under the BharatBenz brand rolled out of the Chennai assembly facility of Daimler India Commercial Vehicles recently. The event is a celebration of the first production anniversary of the Daimler AG subsidiary. The truck is a BharatBenz 2523C truck with a gross vehicle weight of 25 tons and output of 230HP. This was the model that launched the series production of the BharatBenz truck in June 2012. The CEO and Managing Director of DICV, Marc Llistosella, said that the company has made significant achievements since it started production and launched their medium and heavy-duty truck models in the market. The company aims to enhance its dealer… Continue Reading »


Daimler Trucks Asia Ship First India-made FUSO Units, On Pace for ‘Asia Business Model’ Targets

It looks like Daimler Trucks is successfully implementing its ‘Asia Business Model’ plan, as the Mitsubishi Fuso Truck  and Bus Corporation and Daimler India Commercial Vehicles are on pace to achieve its joint target of 290,000 units in sales by 2020. This is evidenced by the start of exports for new ‘Made in India’ FUSO trucks, which share the same platform as the BharatBenz trucks. Dr. Wolfgang Bernhard, Daimler AG board member in charge of the trucks and buses divisions, spoke of the two companies’ strengths and how they help keep the business plan in the region on the right track. “In May we announced the start of production for… Continue Reading »


Aggressive Discounting Solves Nothing, Says Daimler’s Listosella

According to some top Daimler Trucks officials, aggressive discounting is not going to solve anything, even though it is a common reactionary measure by competitors. “This affects the resale value of trucks and fleet owners will endure asset losses,” said Daimler India Commercial Vehicles CEO and Managing Director Marc Llistosella. He added that buyers could get used to the discounts too much and affect long-term value. This doesn’t just involve the retail prices of the units, but also the value of the truck brands. Llistosella also said that Daimler’s approach is more step by step, saying that the company is taking things “slowly but surely.” The long-term is clearly what’s… Continue Reading »


BharatBenz a Hit in India: 1,000-Plus Orders for the Truck in 3 Months

After a mere 3 months since the sales for the BharatBenz trucks started in India, there have already been more than 1,000 units sold, making it a big hit and justifying its selection for the Apollo CV of the Year 2013 award. “These successes are a tribute to the dedicated efforts put forth by our employees on a daily basis since the creation of the BharatBenz brand two years ago,” said CEO and Managing Director of Daimler India Commercial Vehicles (DICV) Marc Llistosella. He added that the company was able to establish the truck brand in the Indian market despite the conditions being “anything but easy.” Another thing Llistosella cited… Continue Reading »


New BharatBenz Plant Inaugurated In India

Continuing its assault on all markets, Daimler has announced the completion of a new 700 million Euro manufacturing plant in Chennai, India. Having an initial production capacity of 36,000 units per year with a possibility of ramping up to more than 70,000 units per year depending on demand, the BharatBenz plant is one of only three Daimler truck plants worldwide to combine truck assembly and components production at one location. Followers of BenzInsider may recall the announcement of the joint heavy-duty truck venture last year. Actual start of production of the BharatBenz heavy-duty trucks are scheduled already for the 3rd quarter of 2012. Speaking in Chennai, Daimler Chairman Dr. Dieter… Continue Reading »


Mercedes Presents India-made Trucks

Aiming to further strengthen its presence in the Indian sub-continent, Mercedes has launched the BharatBenz line of commercial trucks, which are proudly made in India. According to Daimler and Mercedes Chairman Dieter Zetsche, “We would have liked to come to the country earlier but there was a slowdown. We are very clear that we want to take a leadership position in India. We have chosen a very promising product for this market.” Boasting of a volume of more than 300,000 trucks sold in recent years, India has become one of the top markets for truck manufacturers. Hence, Mercedes’ logical decision to produce locally made, Mercedes-branded commercial trucks. By March 2012,… Continue Reading »


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