behind the scenes

Latest Mercedes-Benz News

Behind The Scenes Mercedes-Benz Vehicle Testing

Mercedes-Benz recently posted a video showing how the German luxury vehicle manufacturer tests its products. The video is actually a behind the scenes video of its “Heat” commercial showing its vehicles being tested to extremes, cold and hot. The commercial was released by the US division of Mercedes-Benz. It showed the luxury vehicles of Mercedes-Benz tested in temperatures that are typical in Death Valley in California along with driving them through deep waters. These tests are conducted before the vehicles are sent to the different showrooms around the world. The simulations shown in the video replicate real world situations. In fact the driver at the drifting test appeared exhausted after… Continue Reading »


‘Icons of Style’ Making of Video

Found on YouTube is this clip on the making of the Icons of Style presentation. Seeing glossies on a magazine or on a web page belies the effort  and logistics involved in making such a presentation. Featured as icons of style are a Mercedes SL and supermodel Lara Stone, who successfully portrays an aura of suspense and mystery Hitchcock-style. Until you see the small army of technicians, photographers and support crew, you would think that shoots like these can be done with a couple of guys and a camera. Perhaps the many high quality amateur efforts you see on the Web will make you think that, but seeing the people… Continue Reading »


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