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Aesthetics A

Latest Mercedes-Benz News

Mercedes-Benz Concept A Sedan Revealed

Giancarlo Perlas April 18, 2017

The Mercedes-Benz Concept A is scheduled to make its world premiere at the 2017 Shanghai Auto Show together with the new Mercedes-Benz S-Class. However, Mercedes-Benz USA just revealed the concept car in its official website. The auto pictured above is the Concept A. The concept car embodies the Aesthetics A design language of Mercedes. It gives us a preview of the future styling of the brand’s next-generation of compact vehicles. Concept A features smoother surfaces compared to the exterior design of Mercedes’ current compact vehicles like the A-Class, B-Class, CLA and GLA. According to Gorden Wagener, Chief Design Officer of Daimler, the new design language is characterized by “perfect proportions and sensual treatment of surfaces… Continue Reading »

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New Design Language for Mercedes-Benz Cars Unveiled

Giancarlo Perlas January 30, 2017

Upcoming Mercedes-Benz cars will be sporting a new design language. The three-pointed star marque calls it the “Aesthetics A” design language. In the past, Mercedes was known as a producer of old men’s cars. However, in 2012, the brand tweaked the design of its products in order to cater to the preferences of younger buyers. The “Aesthetics S” design sense introduced in that period features creases, edges and sexier look to achieve what Mercedes calls “Sensual Purity.” The said design sense was carried first into the current generation A-Class. Fast forward to this year, it is the time of the “Aesthetics A” design language. According to a source, it will… Continue Reading »

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