“The best knows no alternative” is Mercedes-Benz C-Class marketing tagline
The C-Class is one of Mercedes-Benz’s bestsellers, and thus it should come with a solid marketing campaign. For the worldwide promotional effort for this new C-Class, the slogan is “The best knows no alternative,” reinforcing the C-Class’s position as the premiere medium-segment offering in the Mercedes-Benz ranks. According to Mercedes-Benz Passenger Cars Vice President for Marketing Communications, Dr Jens Thiemer, the campaign underscores the automaker’s commitment to being “The Best” and asserting that the C-Class is indeed the ideal option at this vehicle segment. The C-Class is being marketed toward successful professionals who value quality and style, and the vehicle is equally ambitious and characterizes a sense of independence. With what… Continue Reading »
