Wolfgang Bernhard

Latest Mercedes-Benz News

Daimler Expands Its Intelligent Platform Strategy for Trucks

Dr. Wolfgang Bernhard, Member of the Board of Management of Daimler AG and responsible for Daimler Trucks & Buses, proudly revealed that their strategy for their trucks is working well. As a result, they are taking it further and planning to expand the program. Among the strategies being carried out by Daimler Trucks are coming up with innovative technologies, having efficient drive systems, improving their autonomous driving features, and strengthening the company’s global presence despite already being the leading truck manufacturer worldwide. According to Daimler, is offering uniform electrics/electronic architecture (E/E), chassis and cab for its trucks. Bernhard said that the standardization will bring about quick availability and first-class quality… Continue Reading »


Video of Self-Driving Mercedes-Benz Actros in Action

The last time we saw a video of the Mercedes-Benz self-driving truck in action, it was during its unveiling. But its testing was only limited within its maker’s driving facility, and the only vehicles you can see along its way are its fellow three-pointed star branded autos. A few days ago, it was finally unleashed on the highway with actual traffic. Driven by Daimler Board Member Dr. Wolfgang Bernhard while being accompanied by the Prime Minister of Baden-Württemberg Winfried Kretschmann in the front passenger seat, the semi-autonomous Mercedes-Benz Actros was tested from the A8 road, between Denkendorf and Stuttgart airport, towards Karlsruhe, and back to its point of origin. As we have mentioned in an earlier report,… Continue Reading »


Daimler Sets India as Export Base for Asian and African Markets

Dr. Wolfgang Bernhard announced during a press conference in Stuttgart, Germany that Daimler is currently positioning India as its major export base for markets in Southeast Asia and Africa. According to The Economic Times India, the decision of Daimler to go for India as its export base was due to the strong sales growth they witnessed in the country as well as the company’s good momentum in the region. Since the parent company of Mercedes-Benz began its operations in Chennai, India plant as the manufacturer of the FUSO brand, solid demand has been seen by Daimler in selected export markets of Southeast Asia and Africa. Thus, Bernhard confirmed that it… Continue Reading »


Daimler Trucks and Buses Chief Becomes ACEA CV Board Chairman

Daimler Board member in charge of Trucks and Buses, Dr. Wolfgang Bernhard, has just been elected as the chairman of the European Automobile Manufacturers’ Association (ACEA)’s Commercial Vehicle Board. According to Dr. Bernhard, the success and sustainability of commercial vehicle manufacturers depends on their ability to “jointly articulate and address our industry’s developments, progress, and demands, and make them known to political decision-makers.” That was part of the statement he gave at the last board meeting. Dr. Bernhard takes over from Andreas Renschler, who started his chairman stint back in January this year. The chairman post rotates among the members, and one is elected each year. There are more Europe-wide… Continue Reading »


Daimler Trucks Targeting Number 1 Spot

According to new Daimler Trucks boss Wolfgang Bernhard, the division is eyeing the number one spot as far as the trucks industry is concerned. The aim, said Bernhard, is to be at the top “in every way,” in a letter that was sent to the company’s staff, a statement made public via Bloomberg. At the moment, Daimler Trucks is still behind its main rivals Volvo and Scania from a profit standpoint. It posted a 5.5-percent profit margin in 2012, compared to Volvo’s 5.8 percent and Scania’s 14 percent. Before taking over the trucks division on April 1, Bernhard was the head of production and purchasing at Mercedes-Benz Cars. Daimler Trucks… Continue Reading »


Zetsche Not Yet Ready to Give Bernhard the Key to Mercedes Management

A report by Reuters said that Daimler CEO Dieter Zetsche is not yet ready to give up the reigns to Wolfgang Bernhard. Right now, Zetsche heads Daimler and Mercedes-Benz and investors are waiting for him to hand over the keys to the management of the company. It doesn’t look like it’s happening soon, even if his contract runs out by the end of 2013. According to the report, Zetsche still thinks that he is quite effective in managing the car company, yet experts disagree on that. Basing on the stock performance of the company, in which Daimler’s is worth less than BMW in spite of being smaller in revenue, it… Continue Reading »


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