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Wolfgang Bernhard

Latest Mercedes-Benz News

Daimler Sets India as Export Base for Asian and African Markets

Dr. Wolfgang Bernhard announced during a press conference in Stuttgart, Germany that Daimler is currently positioning India as its major export base for markets in Southeast Asia and Africa. According to The Economic Times India, the decision of Daimler to go for India as its export base was due to the strong sales growth they witnessed in the country as well as the company’s good momentum in the region. Since the parent company of Mercedes-Benz began its operations in Chennai, India plant as the manufacturer of the FUSO brand, solid demand has been seen by Daimler in selected export markets of Southeast Asia and Africa. Thus, Bernhard confirmed that it… Continue Reading »

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Daimler Trucks and Buses Chief Becomes ACEA CV Board Chairman

Daimler Board member in charge of Trucks and Buses, Dr. Wolfgang Bernhard, has just been elected as the chairman of the European Automobile Manufacturers’ Association (ACEA)’s Commercial Vehicle Board. According to Dr. Bernhard, the success and sustainability of commercial vehicle manufacturers depends on their ability to “jointly articulate and address our industry’s developments, progress, and demands, and make them known to political decision-makers.” That was part of the statement he gave at the last board meeting. Dr. Bernhard takes over from Andreas Renschler, who started his chairman stint back in January this year. The chairman post rotates among the members, and one is elected each year. There are more Europe-wide… Continue Reading »

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Daimler Trucks Targeting Number 1 Spot

According to new Daimler Trucks boss Wolfgang Bernhard, the division is eyeing the number one spot as far as the trucks industry is concerned. The aim, said Bernhard, is to be at the top “in every way,” in a letter that was sent to the company’s staff, a statement made public via Bloomberg. At the moment, Daimler Trucks is still behind its main rivals Volvo and Scania from a profit standpoint. It posted a 5.5-percent profit margin in 2012, compared to Volvo’s 5.8 percent and Scania’s 14 percent. Before taking over the trucks division on April 1, Bernhard was the head of production and purchasing at Mercedes-Benz Cars. Daimler Trucks… Continue Reading »

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Zetsche Not Yet Ready to Give Bernhard the Key to Mercedes Management

A report by Reuters said that Daimler CEO Dieter Zetsche is not yet ready to give up the reigns to Wolfgang Bernhard. Right now, Zetsche heads Daimler and Mercedes-Benz and investors are waiting for him to hand over the keys to the management of the company. It doesn’t look like it’s happening soon, even if his contract runs out by the end of 2013. According to the report, Zetsche still thinks that he is quite effective in managing the car company, yet experts disagree on that. Basing on the stock performance of the company, in which Daimler’s is worth less than BMW in spite of being smaller in revenue, it… Continue Reading »

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Daimler Denies Bernhard Will Soon Take Over Company’s Automotive Unit

Wolfgang Bernhard is certainly well admired by the boys in Daimler. According to rumors, he is presently being prepared to take control at the Daimler’s Mercedes-Benz automotive unit. If these reports are true, the important question would be, when would Bernhard replace the current head Dieter Zetsche. According to some reports from Germany, the transition would happen much sooner than expected. Daimler on the other hand is denying those rumors and branded them as fictional and without foundation. Last February 2010, Bernhard was elevated to lead production and purchasing at Mercedes. Also during that time, Zetsche’s contract was extended till 2013. It seems that if Bernhard is going to take… Continue Reading »

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