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Latest Mercedes-Benz News

Mercedes-Benz and the Winner of Wimbledon 2012, Roger Federer

Roger Federer has just secured his seventh Wimbledon title, running through Andy Murray to tie a record held by Pete Sampras and showing that the 30-year-old still has what it takes to be on top of the Tennis world (he’s up for the number one ranking after the win). It brings to mind this recent behind-the-scenes video of Federer’s new Mercedes-Benz commercial for the 2013 GL-Class. Federer, being arguably the top star in his sport, also rakes in a ton of revenue from endorsements. He was fourth in the world among Forbes’ list of highest-paid athletes last year, having deals with Nike, Rolex, and of course Mercedes-Benz. His deal with… Continue Reading »

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Roger Federer signs up with Mercedes-Benz

Do you like tennis? If you’re driving a three-star badge, then you’ve got to like tennis. Well then, this piece of news should interest you. Roger Federer (yes, the 16-time Grand Slam Champion) has just entered a contract that’ll make him a global marketing partner of Mercedes-Benz. This move should really bring about closer ties between the brand and the sport. As with any celebrity endorser, Federer’s image, celebrity attendance and product placements are now part of Mercedes-Benz property. The contract covers several years and is sort of a premium extension to his Mercedes-Benz ambassadorship in China from 2008. And, of course, as with any athlete endorsements, you can now… Continue Reading »

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