Mercedes Places In List Of Cool Brands
Most people, car enthusiasts or not, know that ownership of a Mercedes is a mark of status and an affirmation of knowing how to appreciate the fine things in life. In the UK, the Mercedes brand has debuted at number 16 in the CoolBrands list. This list, compiled from an annual survey of around 3,000 respondents, recognizes the coolness factor of a brand by ranking attributes like innovation, originality, style, authenticity, desirability and uniqueness. No surprises that Apple is number one, but Mercedes in its debut year was the top non-British automotive brand. Mercedes joins a diverse list of brands that are undoubtedly cool, such as Bang & Olufsen,… Continue Reading »