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Latest Mercedes-Benz News

Mercedes-Benz Shifts to Global Sponsorship of Masters Tournament

  Mercedes-Benz is the newest global sponsor of the Masters Tournament, after years serving as an International Partner for the premier golf tournament. This was announced by the Augusta National Golf Club on April 30, and the partnership is slated to start in 2014. The Masters is the most prestigious golf tournament in the world,” said Mercedes-Benz Cars Executive VP for Sales and Marketing, Dr. Joachim Schmidt. “It is a great honour for Mercedes-Benz to now be associated with the Masters Tournament as one of the three Global Sponsor.” Dr. Schmidt added that the partnership, which started in 2008, was a ‘perfect match’ for the brand and the tournament, because… Continue Reading »

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Mercedes-Benz Cotton Row 10K dominated by Kenyan Julius Koskei

45 seconds. That’s the difference between Julius Koskei’s seed time compared to over 2,000 runners competing in the 33rd Mercedes-Benz Cotton Row Run. The 30-year-old runner from Hebron, Kenya, beat everybody else to the finish line. To give you a more dramatic impression, only seven runners were able to keep up with him until one mile into the course. This got cut down to only three upon reaching the base of Mountainwood hill. Koskei almost trampled on the course record of 29:10 if not breaking the finish line five seconds longer. The sun was high up in the sky and it was really humid, makings things a lot harder than… Continue Reading »

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Germany enters World Cup with Mercedes-Benz sponsorship

Are you a fan of football?? No, not American football—good old European soccer. Yeah! With the kicking off of the 19th World Cup a few days from now, Mercedes-Benz has announced its bid to support its home team, Germany. None other than Daimler AG CEO Dieter Zetsche is wooing the entire country to support Germany. He’s giving out incentives to individuals and businesses willing to propagate his company’s new marketing project—to have solid brand association with the World Cup, and to announce to the whole world their bid to support the German team. Just to illustrate, the company is giving out discounts on selected models—around $2,500. And, if Germany manages… Continue Reading »

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