South Korea

Latest Mercedes-Benz News

Mercedes-Benz to enter South Korea premium taxi market

Starting October, Mercedes-Benz will enter the South Keorean premium taxi market, competing with BMW in a pilot project by Seoul City and in partnership with Daum Kakao and High&, a local taxi association. The program is designed to allow taxi services to cope with the popularity of app-based transport services such as Uber. There will be 50 units of the new Mercedes-Benz E350 BlueTec 4MATIC along with 50 units of BMW’s 530d xDrive. These premium taxi units will carry a new mobile-app-based reservation system in the fall. The app will debut through Daum Kakao. The reason for the selection of the two competing German automakers is performance. “Diesel-powered German cars received… Continue Reading »


Merc Eyes Range of Small Models for Young South Korean Consumers

You know what they say—start them off young. That’s the philosophy that Mercedes-Benz wants to apply to the South Korean automotive market. To guarantee long-term success, the company is aiming to get the patronage of young buyers by way of selling affordable yet quality vehicles at an early age, and if they are satisfied, they’ll surely come back for bigger and better things after a few years. That’s why the company will be launching a new range of small cars geared for younger consumers. As it stands, Merc makes the most in South Korea within the 40-years-old-and-above demographic. These are people who already have the financial capability to buy from… Continue Reading »


Maybach 57 and 62 now available in South Korea

South Korea is one of Daimler AG’s booming markets, and that’s why effective immediately they have introduced their latest Maybach sedan models to the Korean crowd. The lineup consists of the Maybach 57 and the Maybach 62 whose 5.5-liter engine come alive peaking at 551hp. This is a V12 engine, folks, so it’s no pussy on the highway. With just 5.4 seconds, it can bring you from a full stop to 60 miles per hour. If you’re wondering what the price tags are on these exquisite German premiums, the Mayback 57 will fetch you around 570 million won (roughly US$496,000). With that amount comes a hefty reclining back seat, which… Continue Reading »


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