South Korea

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Mercedes-Benz to enter South Korea premium taxi market

Starting October, Mercedes-Benz will enter the South Keorean premium taxi market, competing with BMW in a pilot project by Seoul City and in partnership with Daum Kakao and High&, a local taxi association. The program is designed to allow taxi services to cope with the popularity of app-based transport services such as Uber. There will be 50 units of the new Mercedes-Benz E350 BlueTec 4MATIC along with 50 units of BMW’s 530d xDrive. These premium taxi units will carry a new mobile-app-based reservation system¬†in the fall. The app will debut through Daum Kakao. The reason for the selection of the two competing German automakers is performance. “Diesel-powered German cars received… Continue Reading »


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