Boris Becker, a champion tennis player embodies what Mercedes SL Roadster is all about. Classy and powerful, that is Becker on the tennis court, and that is also what this esteemed car speaks of. Well, not really. According to this commercial at least, Becker was kicked out by the driver after the latter was fed up with his narration. Apparently, his voice is not that good (at least that’s the idea of this ad.)
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Shot during the Mercedes Fashion Week held recently in New York, the clip, titled Designing the Details, is an excerpt of an interview with Nicola Ehrenberg-Uhlig, Manager of Color & Trim for Mercedes-Benz Cars. Much has already been said and seen about the new SL’s mechanical attributes, from its lightweight aluminum body to its performance capabilities. Here, Ms. Nicola talks about how she and members of the Color & Trim team took inspiration from the aviation industry, which denotes speed, functionality and, of course, luxury. A lot of automotive blogs devote much of their coverage to a car’s performance characteristics. This clip shows us that there is much more to… Continue Reading »
If you are the kind of person who often asks where things are coming from, then this video is for you. Mercedes-Benz made this clip to show Mercedes SL fans how their favorite vehicle originated. The first SL, then to the next generations. You will appreciate that you will be able to see the the genetic development of this vehicle. This is indeed a nice way of promoting the new generation Mercedes SL. Appreciate it more with this video.
Found on YouTube is this clip on the making of the Icons of Style presentation. Seeing glossies on a magazine or on a web page belies the effort and logistics involved in making such a presentation. Featured as icons of style are a Mercedes SL and supermodel Lara Stone, who successfully portrays an aura of suspense and mystery Hitchcock-style. Until you see the small army of technicians, photographers and support crew, you would think that shoots like these can be done with a couple of guys and a camera. Perhaps the many high quality amateur efforts you see on the Web will make you think that, but seeing the people… Continue Reading »
In keeping with the “Sport Light” badging that the model represents, Mercedes has decided that the new 2013 SL will not be offered in hybrid or diesel versions. As Mercedes has often enough reminded us, the new SL sports extensive aluminum structures and components. The resulting car is significantly lighter than its predecessor while being substantially stiffer by 20 percent. And to make the best of that rigidity and lightness, Mercedes has deemed that the engines worthy of the SL badging should be powered by no less than a 3.5 liter V6 in the SL 350 and an twin turbo, 430 horsepower V8 in the SL 500. The latter engine… Continue Reading »
Mercedes-Benz will show everyone a newer, more lightweight SL which is made of aluminum. It is said to be weighing 140 kilograms less than its predecessor. Well, it’s about time that a new SL will be on the showrooms as the last update was released in 2008. Before the year is out, Mercedes-Benz will present a completely redeveloped SL Roadster made for the first time almost entirely from aluminium. The full aluminium bodyshell of this newly developed vehicle weighs around 110 kilograms less than a comparable bodyshell constructed with the technology used for its predecessor. It thus reduces the overall weight of the new SL by 140 kilograms compared to… Continue Reading »
Despite being on the verge of being replaced, tuners continue to craft upgrades for the long-live SL-Class R230. The latest of these tuners to do so is Wald, which, in its typical fashion, has come up with a wild-looking kit for the Mercedes SL. Marketing it as an aerodynamic upgrade, Japanese tuner Wald has installed a replacement front bumper for a more aggressive look, new side skirts and a wide body kit consisting of front fender arches and rear arch extensions that are tied in by the skirts. A rear bumper fascia, diffuser and trunk spoiler make up the rear treatment. The final touch as you come up from behind… Continue Reading »