Posts with tag: sales

Lexus offering rebate to derail Mercedes-Benz

by (RSS feed) October 12th, 2010 at 6:42 am

lexus logo 597x396 Lexus offering rebate to derail Mercedes Benz

It seems Toyota is back on track, as shown by the Japanese car company’s latest attempts to derail the astounding growth Mercedes-Benz is currently enjoying all over their global market. Actually, Toyota’s luxury line in the US, Lexus, has been going at it since 2010 began.

For eight straight months, the race was being fought by the two luxury car companies to be crowned dominion of the U.S. market. However, it was in the month of September when Mercedes-Benz really picked up the pace leaving Lexus behind by as many as 3,000 units sold. The big question now is, can Mercedes-Benz maintain the lead to dethrone Lexus off the top spot for the first time in ten years? Lexus says no way.

According to a report by USA Today, Lexus publicly announced after a series of dealer meetings that it will grant up to US$3,000 worth of incentives over each and every one of their luxury models to pull potential buyers into choosing them over their three-pointed star rival. Be it on cars, crossovers or SUVs, the offer will be implemented with Lexus cutting their financing rates to see their campaign to success.

Through time, we shall see which of the two will emerge the winner. But judging from the repetitive blows Toyota has been receiving ever since quality issues came into public scrutiny, plus Mercedes-Benz’s tremendous growth all over the world, it’s pretty clear who will be likely crowned the luxury king, at least in the U.S.

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Mercedes-Benz posts record worldwide sales – 13% increase

by (RSS feed) October 8th, 2010 at 10:10 pm

mercedeslogo 596x190 Mercedes Benz posts record worldwide sales 13% increase
Mercedes-Benz recorded the best September sales result in its history last month and was worldwide the premium brand with the highest sales volume. For Mercedes-Benz, September was the best sales month so far this year. Sales increased at a double-digit rate for the eleventh time in a row. The brand gained market shares in almost all markets. Mercedes-Benz delivered 118,600 vehicles (September 2009: 104,900) to customers worldwide in September, an increase of 13 percent. Sales since January now total 854,000 units (January-September 2009: 737,600), representing an increase of 16 percent.

“Sales developed better than expected in September,” says Dr. Joachim Schmidt, Executive Vice President Sales and Marketing, Mercedes-Benz Cars. “The number of deliveries was above the record figure for September 2007 and therefore higher than at the beginning of the economic crisis. The positive development of the past several months makes us very confident for the fourth quarter in which we will continue to increase our sales. In this context, we want to grow in our two biggest markets: Germany and the U.S. We expect sales to increase particularly rapidly in Asia, especially in China, and the other BRIC countries.”

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MBUSA scores 2nd best September sales record

by (RSS feed) October 5th, 2010 at 7:29 pm

12e8 20 597x219 MBUSA scores 2nd best September sales record

As always, Mercedes-Benz and Smart parent-company Daimler AG brings good news with sales in the U.S. reaching 21,088 for the month of September this year. Compared to last year, this means an 18.5 percent increase, making September its best month so far in terms of units sold, putting the year-to-date figures ahead of last year’s numbers by 22 percent. In fact, September 2010 is the MBUSA’s 2nd best September on record, with 19,862 passenger cars, light trucks and 804 Sprinters sold.

Sales of the company’s higher end models are equally experiencing growth, led by the 9th generation E-Class whose sales for September reached 5,608 units, beating last year’s by a whopping 47.1%. Year-to-date total for the E-Class? 44,730, growing 67.3% from last year’s figures. The C-Class, on the other hand, follows closely with 5,196 units sold. While the M-Class SUV makes the top three list by selling 2,780 units for September.

MBUSA’s flagship model, the S-Class, is also up on the sales chart, growing 55.2% from last year, while the GL-Class SUV is also up more than half with 52.6%. The SLS AMG, meanwhile, has sold 35 units this month, putting its year-to-date tally at 356 units.

Overall? It’s a very September for both Mercedes-Benz and Smart in the U.S.

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Daimler Trucks recovering from 2009 economic turmoil

by (RSS feed) September 21st, 2010 at 10:51 am

daimler trucks to return to profit 24575 1 597x328 Daimler Trucks recovering from 2009 economic turmoil

If you think big time premium vehicle manufacturers such as Daimler and Mercedes-Benz couldn’t possibly be affected by economic downturns, think again. Nothing can be farther from the truth, especially during the later half of 2009 when Daimler Trucks had their greatest fallback. During that period of slow growth, however, the Chinese market kept resiliently alive.

Of course, things have changed ever since the new year came. Now, sales figures of Daimler Trucks have so far been a lot better than the previous year, around 30 percent more than in 2009. The division is even expecting as much as EUR1 billion in sales for this year alone. Even in other regions such as South America and Eastern Europe, the company has so far grown 68 percent and 129 percent respectively.

News of recovery was highlighted during the 2010 IAA Commercial Vehicles show down in Hanover, Germany. On display during the show were around 60 trucks, vans and buses under Daimler.

Daimler expects the biggest portion of growth to be contributed by their dealerships in the BRIC group of countries, namely Brazil, Russia, India and China, as well as in Egypt, Bangladesh, Indonesia, Iran, South Korea, Mexico, Nigeria, Pakistan, the Philippines, Turkey and Vietnam.

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Mercedes-Benz Korea on a roll

by (RSS feed) September 16th, 2010 at 11:42 pm

13224047 Mercedes Benz Korea on a roll

It seems Executive Harald Behrend’s entry as president and chief executive of Mercedes-Benz Korea has done the company a lot of good, especially since its now experiencing its most immense growth ever in its history. It not only tripled its sales compared to 5,000 units sold back in 2007, but it is also now Korea’s number one auto importer, a position it has held since September 2009, outshining one of its biggest rival BMW.

Behrend believes that his company’s success is anchored on various factors, all of which contributed to the manufacturing and marketing of Mercedes-Benz’s premium vehicles to the Korean market. Last month alone, the company sold 578 E 300 vehicles, the model that is now topping their sales portfolio. And then there’s the S-Class selling around 190 units, and the C-Class that has so far amassed 242 vehicles sold.

The total number is figuring at around 1,524 in August alone, registering a 250.3 percent increase from last year’s 435. Now, the company’s latest fleet of the GLK-Class, as well as the SLS AMG supercar, are now being patronized very nicely by the company’s Korean clients. In fact, they managed to sell all the SLS AMG units in their inventory, and are hoping to get more units shipped in from their headquarters in Germany.

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