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Latest Mercedes-Benz News

Mercedes-Benz USA Launches Gallons Per Tweets Superbowl Race

Mercedes-Benz USA has launched their Tweet Race to the Superbowl via their Facebook page. It is basically a race to gather the most tweets. The winning team gets Mercedes-Benz cars as their prize. Aside from traditional advertisements, Mercedes-Benz is jumping into the Web marketing game with its Super Bowl ad campaign, something the company’s marketing vice president Stephen Cannon calls a “strategic leap of faith.” Mercedes-Benz, through “The World’s First Twitter-Fueled Race,” is giving away two cars to two-person teams who garner the most Mercedes-Benz-related Tweets and Facebook “likes” between now and the Super Bowl. First step is to like their page here. Then, follow the directions on that page… Continue Reading »

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Daimler Reports Year-to-Date Sales Increase of Almost 20%

Daimler AG today reported U.S. sales of 19,248 Mercedes-Benz and smart vehicles, an improvement of 13.3 Percent compared to November 2009. Mercedes-Benz USA (MBUSA) today reported its highest November sales volume since 2007 with sales of 19,037, an increase of 13.3% for the month. 18,208 passenger cars, light truck vehicles and 829 Sprinter vans are included in this total. Sales of 203,468 vehicles on a year-to-date basis reflects a sales increase of 19.4%. Shown for the first time at the LA Auto Show with an all-new interior, the smart fortwo recorded 211 sales in November 2010. Both Mercedes-Benz passenger car and light-truck categories reflected impressive gains, with the strongest performer… Continue Reading »

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Chinese and German markets showing strong growth in October

Mercedes-Benz China is leading Daimler AG’s premium car brand in terms of sales growth, followed closely by their market share in Germany. Figures for October are up by 13.6 percent as compared to last year of the same month. The company said they delivered as many as 100,500 units for the month of October alone. The breakdown of this figure includes 13,500 units sold in China, doubling their October 2009 output, while dealerships in Germany were able to grow their sales output by 14 percent to 27,000 vehicles. Mercedes-Benz USA, on the other hand, was also able to grow, albeit by a single percent from October last year, to 18,400… Continue Reading »

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No outrageous sales incentives for December

Mercedes-Benz won’t be dumb enough to put out sales incentives in its bid to beat Lexus. Even if the Lexus brand has held on to the top spot for almost ten years, that’s not enough reason for rivals to go crazy and start risking their profit margins. And if you’ve been following closely, both Mercedes-Benz and BMW have been gaining on Lexus with their new models, while Toyota’s brainchild is trying to manage its public relations amidst recalls and safety issues. Mercedes-Benz USA Financial Vice President Dietmar Exler said it himself that even if the month of December is coming, there will be no stupid moves on their part to… Continue Reading »

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MBUSA growth track remains steady

Daimler AG is on a major roll in the US, now reporting a 3.1 percent growth for the month of October, selling 19,443 Mercedes-Benz and Smart vehicles. The breakdown includes 19,076 vehicles sold by MBUSA, while the rest being contributed by Smart. This total includes passenger cars, light trucks and Sprinter vans, and represents a 4.9% growth for October for MBUSA. Meanwhile, year-to-date growth stands at around 20.1%. Evidently from the figures, Mercedes-Benz’s passengers and light trucks sales are still very much on track. October’s strongest seller was the 9th generation of the E-Class, numbering around 5,568 units and earning a year-to-date total of 50,298 units for a 53.3% growth…. Continue Reading »

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Daimler increases EBIT target, again

Ever since the company recovered from what was the automotive industry’s greatest blow, German premium car giant Daimler has been on a roll. And it shows, through the company’s decision to once again increase their EBIT target this year. The first time back in July, they increased their EBIT up to 6 billion euro. Now, Daimler bumped it up to 7 billion euro, or roughly 9.72 billion dollars in the U.S. Company officials are betting on market conditions to keep being favorable as they were back when the year started. Right now, the company has earned 5.3 billion euro so far, netting them a third quarter profit of 1.6 billion… Continue Reading »

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Lexus offering rebate to derail Mercedes-Benz

It seems Toyota is back on track, as shown by the Japanese car company’s latest attempts to derail the astounding growth Mercedes-Benz is currently enjoying all over their global market. Actually, Toyota’s luxury line in the US, Lexus, has been going at it since 2010 began. For eight straight months, the race was being fought by the two luxury car companies to be crowned dominion of the U.S. market. However, it was in the month of September when Mercedes-Benz really picked up the pace leaving Lexus behind by as many as 3,000 units sold. The big question now is, can Mercedes-Benz maintain the lead to dethrone Lexus off the top… Continue Reading »

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