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Latest Mercedes-Benz News

A Closer Look at MBUSA’s “Driven to Delight” Strategy

At present, only a few companies compare to Mercedes-Benz when it comes to innovation, marketing genius, and overall brand strength. However, in 2011, prospective Mercedes-Benz buyers and vehicle owners were all too frequently having dealership experiences that were in need of an overhaul! Most world-class customer experience brands (Zappos, The Ritz-Carlton Hotel Company, Starbucks, etc.) started with service excellence at their core.  On the other hand, Mercedes-Benz was built on exceptional products. In the United States during the said year, there was a shift in priorities by a new leadership team. These leaders set a course to not only be the best customer experience provider in the automotive sector but… Continue Reading »

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Latest Mercedes-Benz Motorsports Selection 2013 Products Unveiled.

Mercedes-Benz fans can now rejoice as the latest products of the Mercedes-Benz Motorsports Selection 2013 were finally unveiled. Many of the accessories are made of carbon fiber that may leave motorsports fans in ecstasy. These products include a pair of watches. The first has a carbon fiber face with a stainless steel case while the second is a three-handed watch. The surface of the front of the key ring, the bottle opener and the lighter are also made of carbon fiber. These items also feature the Mercedes-Benz Motorsports logo engraved on them along with the Mercedes-Benz star in 3D. The drinking bottle, beach blanket and iPhone case feature the F1… Continue Reading »

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125 years of automotive innovation

Mercedes-Benz has just released an announcement of a unique range of merchandising products to celebrate the company’s 125th founding anniversary. To mark the momentous occasion, exactly one and a quarter of a century after the invention of the very first automobile, the company has created finely crafted replicas of its top-class model ranges. The models, drawn and built to scale, are exactly 1:43 of their actual, petrol breathing counterparts. They’re accompanied by a collection of premium accessories which reflect the grand legacy of the legendary inventor of the automobile. Included in the lineup is a replica of the 1886 Benz Patent Motor Car – the first ever four-wheeled motorized car… Continue Reading »

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