nicolas hayek

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Nicolas Hayek: A Legend Passes Away

Nicolas Hayek, a renowned figure behind the success of ‘Smart’ car and Swiss Watch Company, has left the world. He has left behind all his fantastic creations as an inheritance to the humankind. An eminent engineer, he completed 82 years of age and left us on 28th June as a result of heart attack that hit him at his workplace in Switzerland. During the beginning of 80s, Nicolas Hayek came forward with an idea that proclaimed at offering swatch timepieces in various hues that too at low and affordable prices. For this target he used various marketing techniques that helped in promotion of the products giving the sales a commendable… Continue Reading »


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